The SCORE 2015, Issue 2

THE

T H E M A G A Z I N E O F F R A N C H I S E B U S I N E S S S E R V I C E S

2015 ISSUE 2

PhilanthropyinAction

Franchisees Giving Back

Your New Association

Website

10 Great Apps for Busy

Small-Business Owners

■

COMPLIANCE

with the employer and individual mandate

SOLUTIONS

for you and your employees

SAVINGS

for you and your employees

Call Health+ today to learn more about how our MEC

and major medical strategy can keep you and your employees

penalty free. No upfront capitalization required.

MEC=

Your

formula for...

678-797-5160

fbs.yourhealthplus.org

TABLE OF CONTENTS

FBS Board of Directors

Wray Hutchinson

Chairman

Mark Jones

Vice Chairman

Richard Andrews

Secretary

Doug Davis

Treasurer

James Bitzonis

Director

Jim Carmody

Director

Jerry Franklin Jr.

Director

Roz Mallet

Director

Amy O’Neil

Director

Bobby Pancake

Director

Christy Williams

Executive Director

FBS Editorial Board

Kristi Keith-Hoffman

Editor-in-Chief

kristik@myfbsonline.org

Elizabeth Lowman

Managing Editor

elizabethl@myfbsonline.org

Kristen Perez

Associate Editor

kristenp@myfbsonline.org

Advertising Sales

Jeff Reynolds

Director of Business Partner Relations

jeffr@myfbsonline.org

678-797-5161

Design and Layout

Kristen Thomas

KT Graphic Design

ktgraphicdesign@gmail.com

Headquarters

1701 Barrett Lakes Blvd. NW

Suite 180

Kennesaw, GA 30144

Phone: 678-797-5161

Fax: 678-797-5171

Franchise Business Services publishes The

SCORE. Any reproduction, in whole or in part, of

the contents of this publication is prohibited

without prior written consent of Franchise Busi-

In keeping with our commitment to the

environment, this publication is printed

on certiﬁed, environmentally-friendly recycled

paper using eco-friendly inks.

Printed in the U.S.A.

www.myfbsonline.org

ON THE COVER

Buffalo Wild Wings® franchisees selﬂessly donate

their time and energy to a wide array of important

organizations and causes that are meaningful to

them.

COLUMNS

Chairman’s Column

By Wray Hutchinson, FBS Chairman

DEPARTMENTS

FBS Member News

Recognitions

Event Calendar and New Store Openings

Franchisee Spotlight

Team Up for Kids™

FEATURES

Spotlight on the 114th Congress: Rep. Cathy McMorris Rodgers (R-WA-05)

Introducing Your New FBS Website

Philanthropy in Action

by Kristen Perez, FBS communications coordinator

Criminal Background Checks

by Douglas H. Duerr, Elarbee Thompson Sapp & Wilson LLP

The Basics of Staging Effective Employee Incentives, Contests

and Rewards

by Jim Sullivan, Sullivision.com

10 Great Apps for Busy Small-Business Owners

by Kristen Perez

Think About How You Think | Part One: Regarding Yourself

by Dan Coughlin, The Coughlin Company

Can Your Business Survive a Data Breach?

by John C. Stivarius Jr., Elarbee Thompson Sapp & Wilson LLP

DIRECTORIES

Associate Member Listing

Advertisers Guide and Editorial Calendar

2015 Issue 2

2015 Issue 2 |

THESCORE

A Message FROM THE CHAIRMAN

In addition to

various part-

nerships at the

local level, we

have awesome

national

programs like

our Team Up

for Kids™

initiative and

the Eat Wings,

Raise Funds events that help us do this.

Our most recent Community Day raised

$540,000 for the local community chap-

ters of the Boys & Girls Clubs of America.

But at the local level, there are also many

of you out there with a personal passion.

You take time away from your family and

your business to make a difference by

fundraising, volunteering or serving on

a board for a cause that is important to

you, and we applaud you for your efforts.

You may not be doing it under the name

of Buffalo Wild Wings® but you are still a

positive reﬂection of the brand.

Another way you can further the

brand is by being active in your associa-

tion. How? Well, we have a great new

website, so why not contribute a question

or comment to the Member Forum? We

have the ability build a meaningful online

community where we can easily share

best practices with one another, giving

knowledge to fellow franchisees. We just

have to use it! Find out more about the

website on page 16.

We are already gearing up for the

annual FBS Business Summit Oct. 22-24,

in Reno, Nevada. If you have ever consid-

ered attending the Summit, then make

this the year you actually do it. The regis-

tration fee is a very affordable $200, so

maybe you can give the gift of learning to

your managers and bring them along for

the experience. Registration is easier than

ever this year, just visit our event website

at http://www.cvent.com/d/yrp25z.

You can give yourself a little

well-deserved entertainment and relax-

ation by extending your stay following

the Summit. FBS is hosting a golf outing

Saturday, Oct. 24, at the Wolf Run Golf

Club. You can also take advantage of a

wide array of area activities—Reno is only

about an hour away from beautiful Lake

Tahoe.

There is no doubt that entrepreneurs

already give of a lot themselves—time,

money, energy—but if we’re smart

enough to be successful in our business,

we’re smart enough to know that we

didn’t get here alone. We are buoyed by

our family, friends, peers and our commu-

nity; without their support, we wouldn’t

be where we are today. So, yes, we give a

lot, but we also get a lot in return.

Finally, and maybe most importantly,

is what we give our guests. We give them

a fun place to hang out, watch sports,

eat great food and just enjoy themselves.

THAT gift is the very foundation of our

success. As long as we continue to keep

our promise and give our guests a memo-

rable experience each time they walk

through our restaurant doors, then the

rest is gravy.

The Buffalo Wild Wings® brand is all

about fully living in the moment, and I

encourage you to embody that spirit—if

there is any area in your life or business

you think you could give a little more,

stop thinking and start doing! S

Wray Hutchinson

s business owners, we all understand the

importance of serving the communities

where we operate restaurants. Being active

in local events and activities instills good-

will, boosts the restaurant’s reputation among guests,

and reinforces with our teams that we are the right place

to work. We truly care about the communities where we

live and work and the philanthropic work that you all do

demonstrates that.

The Buffalo Wild Wings®

brand is all about fully

living in the moment ...”

“

There is nothing like a happy customer.

Every patron has their own preference when it comes

to food and beverage choices. PepsiCo Foodservice

makes it easy to satisfy everyone by providing some of

the world’s most established and trusted brands for every

type of operation. But we don’t stop there. Innovation is

on-going and our mission is to continue to provide the

right products that deliver those so important smiles.

That’s our promise. For more information,

please visit iwanttoservepepsi.com.

and its subsidiaries and afﬁ liates to distinguish products and services of outstanding quality.

2015 Issue 2 |

THESCORE

MEMBER NEWS

igh 5 Hospitality’s Buffalo Wild Wings® stores participate in

multiple fundraisers throughout the year. Two recent events

were the Whoop It Up! Fundraiser and the Polar Bear Plunge.

BWW hosted the third annual Whoop It Up! Fundraiser

for the Cancer Support Community March 18. The organiza-

tion’s mission is to ensure that all people impacted by cancer

are empowered by knowledge, strengthened by action and

sustained by community. The Buffalo Wild Wings® of Rehoboth

Beach, Delaware, donates a buffet of delicious food and restau-

rant space for this ticketed event each year. BWW ﬁrst became

involved with the fundraiser through a contact of High 5 Hospi-

tality’s marketing manager, Alison MacKenzie. The two sat

down and discussed a couple ideas for how BWW could partner

with the Cancer Support Community. This meeting ended up

bringing about the creation of Whoop It Up!

This year’s fundraiser included activities such as a silent

auction, games and fellowship. Among the items up for auction

were a surf board, gift packages from local businesses and a

bicycle. More than 75 people attended the 2015 event and

raised more than $2,500 for the Cancer Support

Community. Since its inception in 2012, Whoop

It Up! has raised more than $11,600 to support

its community-based initiatives and over 300

people have attended the event throughout the

past three years.

“Whoop It Up! is such a wonderful event,”

says Morgan Fabber, special event coordinator

for the Cancer Support Community in Sussex

County. “It brings people together for great

food, fellowship and a lot of fun. We consider

Whoop It Up! not only a fundraiser to support

our free programs and resources for people who

are coping with cancer; it’s also a friend-raiser.

The event helps us create awareness for the

importance of emotional support during cancer.

We appreciate the kindness and generosity

of Buffalo Wild Wings® in being such a strong

community partner!”

A month before the Whoop It Up! event, staff from High 5

Hospitality’s Rehoboth Beach, Delaware, location participated

in a completely different type of fundraiser. Staff members from

the restaurant took part in the Lewes Polar Bear Plunge, the

Special Olympics of Delaware’s most signiﬁcant fundraiser.

The annual event takes place on the ﬁrst Sunday in

February when weather is ideally cold. This unique Delaware

happening is an event in which individuals, including many

Special Olympics athletes and their family members, plunge

into the icy water during the height of winter. This year, 3,325

bears took the plunge into the frigid Atlantic Ocean and raised

more than $780,000 for Special Olympics of Delaware.

The BWW team raised $1,000 within two weeks through

donations from friends and family. Despite the cold, the group,

led by general manager Matt Kaye, held smiles as they ran in

and out of the bitter cold water. The managers and staff at store

#3612 look forward to making this event part of their annual

commitment to the community.

“Great job to our team! While I was the only one who

dove into the ocean, we all worked together to raise funds and

support a great charity. It was a chilling experience but I was

freezing for a good reason! [It’s] a will do every year!” exclaimed

Kaye. S

High 5 Hospitality Plunges Down

and Whoops It Up!

An enticing display of the silent

auction items donated for the

Whoop It Up! Fundraiser.

The group shows off

their well-deserved event

hoodies.

The BWW team poses for a photo before taking the icy plunge.

THESCORE | 2015 Issue 2

MEMBER NEWS

Discount for

Activ. Fee: $36/line. Credit approval required. Early Termination Fee (sprint.com/etf): After 14 days, up to $350/line. SDP Discount: Avail. for eligible company employees or

org. members (ongoing verification). Discount subject to change according to the company’s agreement with Sprint and is avail. upon request for select monthly svc charges.

Discount only applies to Talk 450 and primary line on Talk Share 700; and data service for Sprint Family Share Pack, Sprint $60 Unlimited Plan and Unlimited, My Way plans. Not

avail. with no credit check ofers or Mobile Hotspot add-on. Other Terms: Ofers and coverage not available everywhere or for all phones/networks. Restrictions apply. See store

Applies to select regularly priced Sprint monthly service.

Special online savings for

very important people.

You work hard, so we’ve set up an online store just for you and

your company. Come by to check out your service discount, free

shipping and other specials.

N125248CA

MV1234567

franchisees

Bufalo Wild Wings

Mention this code for the Sprint Discount Program.

Corporate ID: NBWWI_ZFR_ZZZ

sprint.com/bwwfranchisees

ingin’ It, LLC’s location in Decatur, Alabama, was awarded

The Arc of Morgan County’s 2014 Employer of the Year

Award for its work with disabled employees. The Arc of Morgan

County is a chapter of the national Arc, a nonproﬁt organization

funded by United Way that is devoted to improving the quality of

life for individuals with cognitive, intellectual and developmental

disabilities. The Arc aims to work with disabled individuals to

help teach life skills and place them in the workforce.

The store collaborates with the Centers for the Develop-

mentally Disabled North Central Alabama’s (CDD NCA, Inc.)

supported employment program, which is focused on providing

career skills and training to individuals who are mentally and/

or physically challenged and have been determined to be

eligible for services by the Alabama Department of Rehabilita-

tion Services. The program helps qualiﬁed individuals gain

entrance and acceptance into the competitive job market. Each

person receives personal and career development based on

their unique needs.

Mark Turner became an employee of the Decatur restau-

rant through the CDD NCA’s program and is also a member of

People First of Alabama. People First is a group of individuals

with developmental disabilities living in Alabama communities

dedicated to making their dreams happen by having choices

and control over their lives. Turner spoke during People First

meetings about the love of his job, how well his employers

and coworkers treated him, and how they have helped him

to afford to do things he

is passionate about, such

as being a member of the

Special Olympics Horse

Riding team. Several board

members of People First

are also members of the

Arc, and moved by Turner’s

admiration and Buffalo

Wild Wings® dedication

to the cause, they recom-

mended it as the 2014

Employer of the Year.

Lynette Steele, chief

job coach at the CDD

NCA, presented the award to David Price, the general manager

at Wingin’ Its Decatur location late last summer.

“These employees are an integral part of the team, we get

more beneﬁt by having them there than not. It gives the restau-

rant a different spirit and there is a real tangible effect,” said Price.

“This is not our ﬁrst store that we have that reached out

to hire employees from organizations like the Arc that are

committed to improving the lives of individuals with disabilities.

It’s our way of showing our commitment and support to the

community. Mark has truly become like family in Decatur and a

huge part of our Wingin’ It team,” said franchisee Rick Story. S

Wingin’ It LLC Wins Employer of the Year Award

BWW employee Mark Turner (C),

proudly displays the award along

with general manager David Price

(L) and Lynnette Steele (R), repre-

senting The Arc of Morgan County.

2015 Issue 2 |

THESCORE

MEMBER NEWS

o water, no napkins, six minutes and all-you-can-eat

wings spun in the infamous Blazin’® sauce. These were the

components of the ﬁve preliminary rounds Four M Capital, LLC

held of the Blazin’® Challenge in preparation for the champion-

ship, which took place April 25 during the third annual NYC

Hot Sauce Expo.

The winners of each preliminary round won a T-shirt, a

$25 Buffalo Wild Wings® gift certiﬁcate, a trio of their favorite

BWW sauce, a Pilsner glass and a shot glass. Two ﬁnalists from

each event also earned the right to compete at the champion-

ship during the expo in Brooklyn, New York, where Buffalo Wild

Wings® was the primary chicken wing vendor.

The Blazin’® Challenge Championship took place during

the two-day expo. In addition to the wing contest, there were

spicy pizza, taco and burrito-eating contests, a bevy of hot sauce

vendors and a Guinness World Records event. The expo boasted

more than 7,000 heat-seekers, with almost 1,000 people gath-

ering just to watch the Blazin’® Challenge.

The 10 ﬁnalists were welcomed onstage by Brittany Howse,

the promotions coordinator

for BWW Times Square,

who introduced them to

the crowd along with their

qualifying stats. More than

600 wings were prepped and

drenched in Ghost Pepper

sauce, BWW’s hottest sauce

to date, which was speciﬁ-

cally ordered and sold at the

Hot Sauce Expo.

The championship

consisted of one 10-minute

round. Unable to handle the extreme heat, one participant

tapped out midway through, but winner Wayne Algenio

managed to eat 58 wings, with the runner-up close at 57.

Algenio came away with the $500 cash prize and serious brag-

ging rights, as he had also won the pizza eating contest just

hours before the Blazin’® Challenge. S

For the Blazin’® Glory

n Monday, April 13, the Buffalo

Wild Wings® location in Mankato,

Minnesota, owned by Joe Frederick Sr.

and Joe Frederick Jr. of Two Joes, Inc.,

held a fundraiser for the Brothers in

Arms Guide Service coordinated with

organization co-founder and Mankato

native, Michael Keech. The service

aims to help veterans transition from

uniformed service to a civilian lifestyle

through involvement in sportsmanship

and the great outdoors.

Veterans Keech and Elliot Pint

founded The Brothers in Arms Guide

Service last year. “I’ve been bringing

people hunting since I was old

enough to drive, and something like

that is always more fun with other people. Since my deploy-

ment, and even before that, I would bring guys hunting. We

decided to turn it into a nonproﬁt because we wanted to see

how much money we could get together to go toward the

veterans in the area and try to take care of them as well,” said

Keech.

“I approached the [Buffalo Wild Wings®] owner about

doing this fundraiser and they took on the brunt of the work.

All I had to do was just invite people and they made it really

easy,” said Keech. Rather than just sending out a Facebook

invite, Keech went to one of the local television stations. A

reporter that had previously joined the

organization on a hunting trip helped

promote the upcoming fundraiser

during a news broadcast.

Fifteen percent of all purchases

during the four-hour event were

donated to the charity, totaling $400.

The funds will assist the organization

in its mission of providing therapy

through sportsmanship.

Two Joes locations began hosting

Eat Wings, Raise Funds (EWRF)

programs in 2013. The program is a

chance for those who wish to host

a fundraiser, but may not have the

means to do so, to coordinate with

Buffalo Wild Wings®, while also raising

the store’s trafﬁc on days that are typically slower.

“We’ve had some great success at our store. It has taken

a couple of years to get here. We typically hold them on

Mondays and Tuesdays; the slower days that could use some

additional sales,” said director of operations, Joe Frederick Jr.

“We have seen some great sales increases from the EWRF

program.”

“We have been working very hard for these events, and

we are just happy to share it with others and see that people

are taking interest and it is getting recognized,” said Jen Epper,

franchise marketing director. S

Blazin’® Challenge Championship

winner Wayne Algenio preps with

a swig of antacid medication

before ﬁnishing off 58 wings

during the third annual NYC Hot

Sauce Expo.

Two Joes Raises Funds to Support Veterans

through Brothers in Arms Guide Service

L to R: Brothers in Arms Guide Service cofounder

Michael Keech, server Tiana Barsness, Army veteran

Rick Hambrick, server Becky White and cofounder

Elliot Pint.

THESCORE | 2015 Issue 2

MEMBER NEWS

Looking for a

Good Wingman?

TRINITY CAPITAL

11755 Wilshire Blvd. Suite 2450 Los Angeles, CA 90025

310.268.8330 | www.trinitycapitalllc.com

Financings • Mergers and Acquisitions • Leveraged and Management Buyouts

Debt Restructurings • Private Placements of Debt and Equity

At Trinity Capital, we know

what it takes to be a good wingman.

Since 2000, we’ve guided dozens of

franchise owners through the process

of ﬁnancing or selling their business. A

boutique investment banking ﬁrm, Trinity

Capital is committed to delivering value

for clients of every size and situation, including

yours. Contact us today. Isn’t it about time you had

a good wingman?

everal of AMPAL Group’s New

Jersey locations are involved with

charitable events throughout their

communities that are quite remark-

able. Even throughout the insanity

of March Madness, the restaurants

stayed active with fundraising

events for local charities.

Each new restaurant that

AMPAL Group opens holds a VIP

night the evening before a location’s

grand opening as a practice run for

the team members. On VIP night,

everything except alcohol is free to

anyone with a ticket. The sales from

alcohol are then given to a charity

in the new location’s community.

VIP tickets are distributed to the likes of local police and ﬁre

departments, the mayor’s ofﬁce, councilmen and school staff, as

well as construction workers who helped build the restaurant.

It is a fun event that serves as a sneak peek to the leaders of the

community and acts as a ‘thank you’ for everyone who helped

with getting the restaurant ready for opening.

During its VIP night in March, the Woodbridge, New Jersey,

location asked Mayor John E. McCormac to select a charity to

donate the sales from alcohol purchases. He suggested Tooling

Around the Township, a local program that organizes teams of

community volunteers to

make repairs to the homes of

senior citizens, disabled and

low-income residents unable

to do so themselves. Once

the location ofﬁcially opened,

they donated 100 percent

of alcohol sales from VIP

night to Tooling Around the

Township.

Servers, bartenders,

hosts, cashiers and

managers worked during

the day to ﬁx-up a local

home. They helped reno-

vate the house and yard

through a complete revamp

of the front landscape,

repairing the backyard’s

fence, replacing kitchen

cabinet handles and more.

“It was an amazing experience for our team and

we were honored to give back to our local community and help

a homeowner in need,” said Bipin Patel, president and CEO of

AMPAL Group.

In April, six of AMPAL Group’s

locations took part in Community Day to

support the Boys & Girls Clubs of Union

County. The event was also hosted just

in time to celebrate the Club’s 60th

anniversary.

The locations donated 10 percent of

daily sales to go toward the fundraiser.

Lisa Sepetjian, the director of develop-

ment and marketing for the Boys &

Girls Club of Union County, brought

the entire board to BWW and helped

celebrate Community Day. The board

spoke to guests about the exciting events

they have planned for the year to help

celebrate their 60th anniversary as a club.

“We are very thankful to Watchung and Linden Buffalo

Wild Wings® for their support of Boys & Girls Clubs of Union

County. Community Day is a wonderful way for the community

to come together for a common cause,” said Sepetjian.

AMPAL Group and its team continue to be a great

example of a company with a commitment to helping its

communities. S

AMPAL Group Tools Around the Township

and Participates in Community Day

The Woodbridge BWW team stands in front of the

home selected for Tooling Around the Township.

BEFORE

AFTER

A before and after shot of the front

yard.

2015 Issue 2 |

THESCORE

MEMBER NEWS

fundraiser of super proportions was hosted at Scarlet &

Gray Enterprises’ Charleston, West Virginia, location Feb. 28,

2015. John Beebe, the general manager of the location and coor-

dinator of many fundraisers, rallied forces together to produce

an epic event for a great cause.

The fundraiser beneﬁted the Children’s Home Society of

West Virginia, a nonproﬁt child welfare organization. This was

the second time this Buffalo Wild Wings® location has worked

with the organization, whose mission is to help children grow

up in safe and loving environments. Andrea Morris, a volunteer

and community support specialist of the Children’s Home

Society, helped facilitate the fundraiser alongside Beebe. The

event’s activities included a super hero party, a chess tourna-

ment, a Call of Duty tournament and a rafﬂe.

Several volunteers attended the event dressed as super

heroes. The heroes included one of the Charleston Ghost-

busters, X-Men’s Mystique and Spider Man. Staff also enjoyed

dressing up and the Buffalo Wild Wings® mascot, Buffalo Bill,

made an appearance. Guests were also encouraged to dress-up

and participate in the costume party, which crowned the best

dressed super hero, super villain and dynamic duo.

In the party room, a chess tournament featured players as

young as 8 years old and those well into their 60s. The tour-

nament was conducted by the local chess club and included

judges, timers and trophies for the younger divisions.

The other half of the party room was ﬁlled by the Call of

Duty Tournament. Game Stop led the tournament with an

arsenal of Xbox gaming systems hooked up to the room’s many

televisions. Half of the tournament’s entry fees that day were

given as a prize to the winning competitor.

The rafﬂe included items such as a Keystone Light tool

chest, Budweiser lawn chairs from Proud Eagle and a stain-

less steel beer cooler from Miller Lite. “I talked to my beer reps

and asked for prizes to be rafﬂed off, which brought in a lot

of money,” said Beebe. On top of the proceeds from the rafﬂe,

15 percent of store sales from noon to 4 p.m.—not including

alcohol sales and taxes—and half of each tournament’s entry

fees went to the organization. Altogether, the event raised more

than $1,300.

“I named it the Super Hero Fundraiser for many reasons,”

began Beebe. “First being, both adults and kids like super

heroes. Secondly, all the movies that were coming out around

that time were about them. Third, we were the super heroes for

the day for the kids we helped.”

Despite the lack of super strength or the ability to ﬂy,

everyone can agree that the fundraiser’s participants are indeed

heroes. S

Super Heroes Raise Funds and

Fun for Children in Need

1) A few of the donated items for the rafﬂe. 2) Buffalo Bill poses with winners from the youth chess tournament. 3) The promotional

banner was generously sponsored by Miller Lite. 4) Guests of all ages participated in the event’s chess tournament.