The SCORE 2024, Issue 1

Read about how an election year can impact franchisees' businesses.

THE

T H E M A G A Z I N E O F F R A N C H I S E B U S I N E S S S E R V I C E S | 2024 ISSUE 1

The Election Issue

The Election Issue

TABLE OF CONTENTS

FBS Board of Directors

James Bitzonis

Chairman

Roz Mallet

Vice Chairman

Ed Lynn

Secretary/Treasurer

Wray Hutchinson

Chairman Emeritus

Jenny Beaudoin

Director

Brian Carmody

Director

Steve Grube

Director

Mark Jones

Director

Bobby Pancake

Director

Larry Podlogar

Director

Chris Olexa

Director

Christy Williams

Executive Director

FBS Editorial Board

Rachel Jackson

Editor-in-Chief

rachelj@myfbsonline.org

Jared Johnsen

Communications Specialist

jaredj@myfbsonline.org

Tyler Ryan

Communications Copywriter

tylerr@elevanta.com

Advertising Sales

Jeff Reynolds

Director of Business Partner Relations

jeffr@myfbsonline.org

678-797-5163

Design and Layout

Kristen Thomas

KT Graphic Design

ktgraphicdesign@gmail.com

Headquarters

1701 Barrett Lakes Blvd. NW

Suite 180

Kennesaw, GA 30144

Phone: 678-797-5161

Fax: 678-797-5171

Franchise Business Services publishes The SCORE.

Any reproduction, in whole or in part, of the

contents of this publication is prohibited without

prior written consent of Franchise Business

Services. All Rights Reserved.

In keeping with our commitment to the

environment, this publication is printed

on certified, environmentally-friendly recycled

paper using eco-friendly inks.

Copyright© 2024

Printed in the U.S.A.

www.myfbsonline.org

ON THE COVER

The 2024 election cycle has the potential to bring waves

of change to our Buffalo Wild Wings® business, and it’s up

to small-business owners and franchisees across the U.S.

to use their votes to achieve positive legislative outcomes

for all. Turn to page 20 to learn more about top races in

the coming election and the candidates.

COLUMNS

2

Chairman’s Column

DEPARTMENTS

4

FBS Member News

6

Franchisee Spotlight

7

Calendar of Events

10 Look, Listen, Read

12 One Topic: 10 Facts

13 Congressional Spotlight: Don Davis (D-NC-1)

FEATURES

14 Twenty Years of the FBS Annual Summit

by Allison McCallum, FBS managing editor

20 Top Races of the 2024 Elections

24 Navigating the 2024 Election and Its Impacts on Sports Bar Franchises

by Jared Johnsen, FBS communications specialist

26 Thank You for a Great Year!

contributed by the Buffalo Wild Wings FoundationSM

28 Corporate Transparency Act: What You Need To Know

contributed by Mize CPAs

30 Sustaining a Customer Service Initiative: The Need for Long-Term

Commitment

by Dennis Snow, Snow & Associates Inc.

33 We Don’t Just Sell Printers!

contributed by Retail Tech Inc.

34 The Anatomy of EPLI for Franchises

contributed by Lockton Cos.

36 Elements of The Entrepreneurial Mindset Series: Element No. 4:

You Represent the Brand Every Day

by Dan Coughlin, The Coughlin Co.

38 Managing Expectations: Five Ways To Ensure Co-workers Follow Through

by Laura Stack, The Productivity Pro®

DIRECTORIES

8

Associate Member Listing

40 Advertisers Guide and Editorial Calendar

2024 Issue 1

2024 Issue 1

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THESCORE

his was a milestone event, and I

hope that all association members

in attendance enjoyed the oppor-

tunity to come together with fellow

franchisees, learn from industry experts

and refect on the wonderful work we’ve

done for the Bufalo Wild Wings® brand

and franchisee community.

Over the years, FBS has remained

dedicated to its core mission: to improve,

preserve and ensure the economic success

of all members. It has been the pleasure

of FBS and the FBS Board of Directors

to serve you and our community. We

will maintain our spirit of cooperation,

teamwork and mutual success for years

(decades, hopefully!) to come.

In addition to being a platform for

knowledge-sharing and problem-solving,

this year’s FBS Annual Summit was also a

much-deserved time of fun and relaxation,

so I hope everyone took advantage of the

many activities and amenities that were

at our disposal. I enjoyed myself the most

playing golf – the course was fantastic!

I thought all of our speakers this year

were excellent. Mike Saltsman, Rocky

Sickmann, Jay Glazer, Eric Stites – they

all did a great job, to name a few.

Te Summit was the only confer-

ence in 2024 with a majority of our

vendor partners in attendance, so we will

all beneft from taking this opportunity

to have discussions regarding all facets

of our BWW® businesses. I was very

pleased by how intense and interesting

those discussions were. Tere is much

work to be done to keep the brand

running satisfactorily, and we will need

all hands-on deck. I hope everyone took

part in our recent survey, as that gives

us a roadmap of specifc issues that

require all our focus to solve – together.

As I refect on my time as chairman, I

believe we all communicate well as a

group, and the entire board of directors

enjoys engaging with everyone. We have

so much talent on our board, and Roz

Mallet is a restaurant industry rockstar!

I am very pleased that she will be taking

over as the new chairman of FBS.

Tank you for another great

year — and a legendary two decades of

the Summit. Wishing you all the best.

Sincerely,

Safe travels,

Jim Bitzonis

It was wonderful to see everyone at

the 20th anniversary of the Franchise

Business Services (FBS) Annual Summit!

Jim Bitzonis

FBS Chairman

Letter From the Chairman

2024 Issue 1

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THESCORE

MEMBER NEWS

he Delaware Division of Substance Abuse and Mental Health

(DSAMH) presented the Gold Restaurant Accolade Program

Award to High 5 Hospitality on Jan. 30, at its new Bufalo Wild

Wings® restaurant in Milford.

Te Restaurant Accolade Program has successfully trained

124 restaurants to recognize and respond to an overdose, making

these restaurants Bronze level awardees. Tirty-three restaurants

have identifed staf members who are willing to link staf to

local treatment and harm reduction resources in Delaware,

making them Silver level awardees. High 5 Hospitality is the

frst restaurant group to achieve the Gold level award by putting

into place policies and procedures to support staf who struggle

with substance use, training staf to recognize and respond to an

overdose and providing local resources to those who may need

them.

“We are proud of our leaders and team members for being

the frst hospitality group to achieve the Gold level status,” said

Lori Ewald, High 5 Hospitality director of human resources and

marketing. “Tis training has helped our team members gain an

increased awareness of the opioid crisis and provided them with

tools to save a life. When people ask why we participate in this

program, my response is simple: why wouldn't we?”

Restaurants are one of the industries whose workforce has

historically had a high incidence of overdose. In Delaware, 549

restaurant staf members have been trained to recognize and

respond to an opioid overdose. Staf and restaurants were given

Narcan kits to use and keep on site.

“We congratulate High 5 Hospitality on being the frst

group to reach our Gold status,” said Frances Marti, DSAMH

deputy director. “It is vital to meet individuals in the communi-

ties and spaces where they live, work and play, and we appreciate

all the restaurants that have partnered with us in this program.

Tis program is very important to providing support to restau-

rants and their patrons and staf in our fght to combat overdoses

and addiction.” S

High 5 Hospitality Presented

Restaurant Accolade Award

ufalo Wild Wings® franchisee, Aspire2B Hospitality,

concluded the remodel of its Beaumont, Texas, location, and

the renovations have proved to be a fruitful venture.

Te sports bar has been a favored spot for sports enthusiasts,

families and friends seeking a lively atmosphere to enjoy delicious

food and catch the latest games. Now, with the completion of the

remodeling project, guests can expect an even more dynamic and

inviting space to gather and celebrate their passion for sports.

Te renovation encompasses a wide range of enhancements

designed to elevate every aspect of the sports bar experience.

With new furniture, an updated color scheme and upgraded

AV systems, every detail has been crafted to ensure maximum

enjoyment for patrons.

“I feel the new center stage layout and color scheme provide

a more relaxed dining experience,” Aspire2B CEO Chris Olexa

said. “It is such a refreshing look compared to what we had

previously.”

One of the most notable improvements is the addition of a

climate-controlled indoor patio, which the business plans to utilize

for meetings and events. A separate entrance for take-out patrons

was also installed, increasing efciency and speed of service.

The remodeling

project reflects

Buffalo Wild Wings’

ongoing commitment

to innovation and

customer satisfaction,

ensuring that guests

continue to enjoy

the ultimate sports

bar experience for

years to come. With

sales up 20% since

renovations have

occurred, Olexa looks

forward to more

opportunities his

improved sports bar

could bring. S

Beaumont B-Dubs Gets an Upgrade

The sign displayed on the front doors of the Beaumont Buffalo Wild

Wings® while it was being remodeled.

High 5 Hospitality employees standing proud with their Gold

Restaurant Accolade Program Awards.

THESCORE |

2024 Issue 1

MEMBER NEWS

ufalo Wild Wings® Rehoboth, Delaware, operated by High

5 Hospitality (H5H), joined together to embrace freezing

temperatures, all for a great cause.

Participating in the 2024 Lewes Polar Bear Plunge, BWW®

Rehoboth showed its support by wading through Delaware's

frigid beaches. Sponsored by Special Olympics Delaware, the

event saw a record-breaking turnout with 4,380 participants

raising over $1.5 million.

Despite favorable conditions, recent storms resulted in

choppy waters, prompting safety measures by the Delaware

State Police Dive Team. Participants were restricted to knee-deep

wading, a precaution not seen since 2010.

Tankfully, the event concluded without incident, main-

taining its fawless safety record. Special Olympics Delaware has

now raised over $17.2 million, supporting over 4,000 athletes

who participate in events free of charge, distinguishing Delaware

as the only state with such accessibility.

High 5 Hospitality will continue to spread its positive

infuence at charitable events, committed to the excellence of not

only its business and employees but also the communities where

its sports bars are located. S

High 5 Hospitality Takes a

Dive for Special Olympics

Buffalo Wild Wings® Rehoboth chilled together as they supported

Special Olympics Delaware.

2024 Issue 1

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THESCORE

What drew you to the brand?

Since arriving in Houston, my frst visit to Bufalo Wild

Wings® left an indelible impression on me. Te ambiance and

overall atmosphere transported me into the heart of a live game.

Te palpable energy, excitement and sense of community within

the restaurant were exhilarating. As a devoted fan of Houston’s

sports teams, Bufalo Wild Wings quickly became my preferred

spot for not only watching but also actively cheering on my

favorite teams in a spirited and lively environment.

What is your favorite thing about the brand?

Te environment is distinctively unique, fostering a deep

connection with community sports and local teams. Tis

ambiance is further enhanced by our recent innovative approach

to the menu, particularly our signature wings and wide variety

of sauces. Additionally, the simplicity of our full-service concept

adds to the overall appeal, creating an inviting and efcient

dining experience for all our guests.

What other concepts do you own? We also have an addi-

tional 68 Wendy’s in San Antonio, Texas, and Dayton, Ohio.

What are your current top three business goals?

1. Persist in leading a dynamic environment that emphasizes

leadership development, recognition and an energetic culture.

2. With the emergence of numerous sports bars like Walk

Ons, Pluckers, 54th Street and Bombshells, our market share

is facing signifcant challenges. To counter this, a concentrated

efort on fostering local store loyalty and marketing is crucial.

We must deepen our engagement with the community to boost

repeat business and heighten interest in Bufalo Wild Wings

amidst a fercely competitive landscape.

3. Continue to ofer a menu that strikes a balance between

providing value to our guests and fostering loyalty, while also

ensuring the fnancial health and proftability of our business.

Describe your best recent business decision:

We’re ahead of schedule with our remodeling eforts and

take great pride in our Bufalo Wild Wings restaurants in

Houston. Boasting the most attractive Bufalo Wild Wings

locations in the Houston area, we recognize the importance

of staying ahead of the competition, which is increasingly

presenting top-notch facilities and fresh, vibrant audio/visual

experiences. It’s essential that we don’t fall behind as an aged

brand; instead, we aim to embody energy and excitement, which

are crucial elements for captivating sports fans!

What is the best business advice you have received?

Investing in your team and facilities is crucial. Te restaurant

industry is rapidly evolving, moving faster than ever before. It’s

important to be deliberate and creative in the development of

your staf. Strive to make sure your restaurants stand out as the

premier venues in each community, akin to shining stadiums that

attract fans.

Describe the biggest industry change since you started:

Markets Share intrusion, price sensitivity with consumers

and rising cost of goods and services.

Describe your current biggest challenge as a franchisee:

Te risks arising from external factors such as COVID-19,

consumer economic status and fuctuations in commodity prices

can rapidly impact margins and pose signifcant challenges

to proftability. It’s vital for a brand to play a pivotal role in

safeguarding a proftable franchise economic model, particularly

in light of challenges that can swiftly diminish margins and

signifcantly impact proftability. Te brand must be strategically

positioned to proactively equip franchisees with the tools, part-

nerships and strategies needed to efectively face these challenges.

Tis proactive approach is key to ensuring the long-term success

and fnancial health of the franchisees under its umbrella.

What is your favorite BWW wing sauce?

Mango Habanero!

If I weren’t a franchisee, I would be …

What I was in the past: a business entrepreneur working in

the retail industry, or maybe a Bollywood Star. S

FRANCHISEE SPOTLIGHT

Sanjay Mehra

Sanjay Mehra

Year Became a BWW® Franchisee: 2018

Total Number of BWW Locations: 8;

74 Total Restaraunts

Total Number of Employees: 1450

THESCORE |

2024 Issue 1

EVENT CALENDAR

design, engineering and manufacturing specifications of this p

Mr. Boston Premium Spirits in the

Well give guests the quality and value

they deserve in their cocktails.

Offering a complete line of spirits,

Mr. Boston is the least expensive

well for every category, every day.

Please Drink Responsibly.

©2023 Sazerac Company, Inc., Louisville, KY • Alcohol by Volume Varies by Product

FBS is excited to host members

May 20-23, 2025, for the

2025 FBS Annual Summit!

You won’t want to miss out on

the stellar opportunities for

business and relaxation at

next year’s Summit. We’ll be in

gorgeous Bonita Springs, Florida,

surrounded by stunning beaches

and crystal-clear waters for a week

of networking, fun activities and

serenity.

Hear from industry experts, corporate brand

leaders and our valued vendor partners, all at

the FBS Annual Summit. We look forward to

celebrating our association with you!

2025 FBS Annual Summit

May 20-23, 2025

Hyatt Regency Coconut Point Resort & Spa

Bonita Springs, Florida

2024 Issue 1

|

THESCORE

COMPANY

LEVEL

CONTACT

EMAIL

PHONE

Elevanta Health

Partner

Caroline McShane

memberservices@elevanta.com

678-797-5160

Green Dot Corp./rapid!

Partner

Steve McDonald

smcdonald@rapidpaycard.com

503-206-5144

Hall Financial Advisors

Partner

Kevin Knab

kknab@hallfa.com

866-865-4442

Lockton Afnity

Partner

Reid Robson

elevanta@locktonafnity.com

844-403-4947

Mize Restaurant Group, providing Elevanta

Payroll and Accounting Services

Partner

Stacy Higgins

shiggins@mizecpas.com

800-234-5573

PepsiCo

Diamond

Marc Wolfson

marc.wolfson@pepsico.com

904-588-5401

Retail Tech Inc.

Emerald

Shannon Johnson

sjohnson@retailtechinc.com

952-224-4327

Sazerac

Emerald

Candida Banti

cbanti@sazerac.com

415-302-0202

Ecolab

Sapphire

Paul Martin

paul.martin@ecolab.com

612-750-0759

Georges Inc.

Sapphire

Adam Grifs

adam.grifs@georgesinc.com

479-231-6998

McLane Foodservice Distribution

Sapphire

Lynn Modisette

lynn.modisette@mclanefs.com

972-364-2050

Budderfy

Pearl

Mike Leatherwood

mike.leatherwood@budderfy.com

786-442-5065

Federal Heath

Pearl

Greg Root

groot@federalheath.com

817-685-9075

Heineken

Pearl

Chuck Mathison

cmathison@heinekenusa.com

770-377-6959

Instant

Pearl

Doug Denny

doug.denny@instant.co

689-777-8150

New Belgium Brewing

Pearl

Kari Gladney

kgladney@newbelgium.com

419-280-6015

Sierra Nevada Brewing Co.

Pearl

Nick Bunce

nick@sierranevada.com

520-405-1727

Te Wasserstrom Co.

Pearl

Matt Brown

mattbrown@wasserstrom.com

614-737-8314

UPshow

Pearl

Scott Axonovitz

scott@upshow.tv

419-261-1802

American Beverage Market

Assoc. Mbr.

Beth Borkosky

bborkosky@abmcocktails.com

601-383-8338

Ascentium Capital

Assoc. Mbr.

Jesse Kells

jessekells@ascentiumcapital.com

281-883-5064

Audio Visual Design & Install

Assoc. Mbr.

Jason Abbott

jrabbott@avdiusa.com

260-615-8995

Bixolon

Assoc. Mbr.

Ann Klein

aklein@bixolonusa.com

858-355-9593

Boston Beer Co.

Assoc. Mbr.

Gary Fragle

gary.fragle@bostonbeer.com

770-402-9850

Brew Dog

Assoc. Mbr.

Jef Diem

jef.diem@brewdog.com

317-506-9232

Brown Foreman Corp.

Assoc. Mbr.

Dennis Greenwood

dennis_greenwood@b-f.com

678-602-5996

C&T Design and Equipment

Assoc. Mbr.

James Bales

jbales@c-tdesign.com

317-654-3721

Craft Standard Enterprises

Assoc. Mbr.

Michael Vacek

mvacek@craftstandard.com

515-505-5650

Daltile

Assoc. Mbr.

Terrie Miller

terrie.miller@daltile.com

216-409-3153

DRAS Cases

Assoc. Mbr.

Josh Flattum

josh@drascases.com

507-402-4812

First In Services

Assoc. Mbr.

Jon McKee

jm@facilityintegratedsolutions.com

470-443-8859

Founders Brewing Co.

Assoc. Mbr.

Brendan Romero

romerob@foundersbrewing.com

202-486-6455

Global Payments

Assoc. Mbr.

Marene Harof

marene.harof@globalpay.com

678-642-8311

ITW Food Equipment Group

Assoc. Mbr.

Matthew Alexander

matthew.alexander@itwfeg.com

937-681-2718

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