THE
T H E M A G A Z I N E O F F R A N C H I S E B U S I N E S S S E R V I C E S | 2024 ISSUE 2
Roz Mallet
Roz Mallet
New Chairman Spotlight:
A Seasoned Leader
Takes the Reigns
PAGE 14
FBS Summit Recap
PAGE 16
Learn new ways to use digital platforms to market to the modern customer.
PAGE 22
TABLE OF CONTENTS
www.myfbsonline.org
2024 Issue 2
FBS Board of Directors
Roz Mallet
Chairman
Ed Lynn
Secretary/Treasurer
Wray Hutchinson
Chairman Emeritus
Jenny Beaudoin
Director
Brian Carmody
Director
Steve Grube
Director
Mark Jones
Director
Bobby Pancake
Director
Larry Podlogar
Director
Chris Olexa
Director
Christy Williams
Executive Director
FBS Editorial Board
Rachel Jackson
Editor-in-Chief
rachelj@myfbsonline.org
Jared Johnsen
Communications Specialist
jaredj@myfbsonline.org
Tyler Ryan
Communications Editor
tylerr@elevanta.com
Advertising Sales
Jeff Reynolds
Director of Business Partner Relations
jeffr@myfbsonline.org
678-797-5163
Design and Layout
Kristen Thomas
KT Graphic Design
ktgraphicdesign@gmail.com
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Phone: 678-797-5161
Fax: 678-797-5171
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Copyright© 2024
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ON THE COVER
At the 2024 FBS Annual Summit, Roz Mallet succeeded Jim
Bitzonis as chairman of the association. For a spotlight on
the new chairman, see page 14. For a recap of this year’s
Summit activities, see page 16. To learn how franchisees
can use digital platforms to market to the modern
customer, see page 22.
COLUMNS
2
Chairman’s Column
DEPARTMENTS
4
FBS Member News
7
Calendar of Events
10 Look, Listen, Read
12 One Topic: 10 Facts
13 Congressional Spotlight: Roger Marshall (R-KS-1)
FEATURES
14 New Chairman Spotlight: Roz Mallet
16 FBS Celebrates 20 Years of the Annual Summit in Style in Palm Springs
22 Marketing Your Franchise & Building a Local Brand
by Jared Johnsen, FBS communications specialist
25 April is Good Citizens Month!
contributed by the Buffalo Wild WingsTM Foundation
28 Understanding the 2024 Beneficial Ownership Reporting
Requirements: What U.S. Businesses Need To Know
contributed by Mize CPAs
30 Why Franchises Like Yours Need Business Owner’s Insurance
contributed by Lockton Cos.
32 Thoughts on Excellence: Five Sustained Focused Efforts
by Dan Coughlin, The Coughlin Co.
34 Avoiding the Gutter: How Not To Embarrass Your Customers
by Danny Snow, Snow & Associates Inc.
36 The Process Pressure Points Are Personal
by David Allen, Getting Things Done
38 Maximizing Franchise Success: The Key To Reducing Labor Costs
and Liability
contributed by INFINITI HR
DIRECTORIES
8
Associate Member Listing
40 Advertisers Guide and Editorial Calendar
2024 Issue 2
|
THESCORE
vents like the Summit are meant
to remind all of us of the value of
cooperation and mutual success
that fuels the FBS community, and this
spirit has guided my journey to leader-
ship of the FBS Board.
When Jim Bitzonis took on the
role of chairman two years ago, I was
happy to accept the role of vice chairman
in order to support the eforts of the
franchise community. Over the course of
our terms, the two of us worked with the
FBS Board and with Inspire Brands on
a range of issues that impact the success
of the franchisee community. As the
incoming chair, I am prepared to lead
and work with the board to continue
to improve communication within
our organization and to be as timely
as possible in updating you all on our
focus areas when interacting with brand
leadership.
Te SCORE has historically been
recognized as a resource for members
of the FBS community to not only see
their stories, accomplishments and ideas
highlighted and celebrated but to also
learn more about new developments in
our industry and in the world of fran-
chising at large. Tis issue was crafted to
fulfll one of the board’s core missions
in communicating with FBS members:
to share information that is both timely
and valuable. Tis includes expertise
regarding best business practices,
small-business owners’ responses to
persisting infation in the U.S., the
growing potential that lies in digital
marketing strategies and more.
Moving forward, the board will
continue to have conversations with
Bufalo Wild Wings brand leadership
concerning new strategies to improve
the brand’s execution, use of technology,
marketing efectiveness, product
development and store development. We
will continue to update you, the FBS
community, on the impacts of issues
like infation, purchasing cost changes
and legislative policy that may afect
our businesses fnancially. We appreciate
your responsiveness/feedback as we make
eforts to hear and to understand your
perspectives on the present and future of
FBS, such as our recent survey.
As chairman, I am committed
to maintaining this concerted efort
between the board and FBS members to
strengthen communication and promote
growth for both our organization and
our BWW® sportsbars. It is my pleasure
to serve the FBS community, thank
you for welcoming me as I take on this
position of leadership.
Sincerely,
Roz Mallet
Roz Mallet
Roz Mallet
FBS Chairman
Letter From the Chairman
As we move past the 20th anniversary of
the Franchise Business Services (FBS)
Annual Summit, it is my hope that all
participants returned home with newfound
knowledge and strengthened dedication to
our Buffalo Wild Wings® sportsbars.
2024 Issue 2
|
THESCORE
MEMBER NEWS
hrough its recent participation in the nationwide Team Up
for Kids fundraiser, Delaware-based restaurant group High
5 Hospitality donated $3,100 to Junior Achievement of the
Eastern Shore.
Team Up for Kids is a tradition at Bufalo Wild Wings®
locations across the nation, where each establishment rallies
behind a local charity of their choice. Tis year, BWW®
Salisbury, Maryland, selected the nonproft organization Junior
Achievement of the Eastern Shore as its benefciary.
Junior Achievement of the Eastern Shore is dedicated to
inspiring and preparing young people to succeed in a global economy.
Trough experiential learning opportunities and mentorship
programs, Junior Achievement equips students with the knowledge
and skills they need to thrive in the workforce and beyond.
Teir mission revolves around helping young people
discover the possibilities in their lives by bridging the gap
between classroom learning and real-world experiences. With a
focus on fnancial literacy, work readiness and entrepreneurship,
Junior Achievement’s programs align with national and state
educational standards, reaching millions of students annually.
“We believe in the power of education and the potential
of our youth,” said Nick Connolly, general manager of Bufalo
Wild Wings Salisbury. “We are thrilled to contribute to Junior
Achievement’s initiatives and support the future leaders of our
community.” S
High 5 Hospitality Gives Back: $3,100 Donation
To Junior Achievement of the Eastern Shore
igh 5 Hospitality (H5H) recently granted $1,700 to the
Harford County Education Foundation, a local nonproft
supporting educational initiatives for Harford County Public
Schools students.
Te money was raised during Bufalo Wild Wings® Bel Air’s
participation in the Team Up for Kids fundraiser in October,
a nationwide campaign where Bufalo Wild Wings locations
raise funds for local charities. Inspired by the foundation’s
commitment to providing educational resources for students
regardless of their economic circumstances, team member Nick
Getz suggested Harford County Education Foundation as the
recipient of High 5 Hospitality’s donation.
“Supporting education is a cause close to our hearts, and
we’re thrilled to contribute to the foundation’s mission,” said
High 5 Hospitality Chief Operating Ofcer Mark Trewartha.
“Teir dedication to empowering students and educators
aligns with our own values, and we’re honored to support their
impactful work in our community.”
Founded in 2003, Harford County Education Foundation
has grown into a vital community asset, investing in the educa-
tion of over 38,000 youths in Harford County public schools.
Te foundation provides educational resources, scholarships,
mentoring programs, free school supplies for low-income
students, grants for innovative classroom instruction and leader-
ship programs for middle and high school students.
Harford County Education Foundation’s vision is to
promote, build and support positive public relations and
productive partnerships to increase student achievement and
community pride. S
High 5 Hospitality Donates To Harford
County Education Foundation
Left to right: Wade Sewell (HCEF board member), Deb Merlock
(HCEF founder & president), Nick Getz (High 5 team member),Ting
Tiao (Buffalo Wild Wings® multi-unit leader) and Mark Trewartha
(High 5 Hospitality COO).
Pictured from left to right: Jimmy Gallagher (BWW® south multi-unit
leader), Jayme Hayes (president and CEO of Junior Achievement of
the Eastern Shore), and Nick Connolly (GM Salisbury BWW).
THESCORE |
2024 Issue 2
MEMBER NEWS
Mankato BWW Holds Meet-and-Greet
for NCAA Basketball Stars
ufalo Wild Wings® Mankato, Minnesota, owned by Two
Joes Inc., has always been a supporter of Minnesota State
University (MNSU) Mankato athletics. Te partnership spans
over 25 years and is the largest benefactor of the Mankato
locations’ sponsorship marketing dollars.
With restrictions now lifted on name, image and likeness
(NIL) agreements among NCAA athletes, BWW® Mankato
entered into a direct partnership with members of the MNSU
Mankato Men’s Basketball Team. Malik and Kyreese Willingham
are just two of the all-star athletes on the team.
A meet and greet with the brothers was hosted by Bufalo
Wild Wings Mankato and included photo opportunities,
autographed trading cards, mascot appearances and the trophy
that the team had recently won at the 2024 Northern Sun
Intercollegiate Conference (NSIC) Tournament.
Te event was a huge success with fans lining up to meet
the players for over an hour and staying to enjoy Bufalo Wild
Wings legendary food and free beverages provided by the local
Pepsi distributor.
Along with the event, the Mankato Bufalo Wild Wings
location will appear as a sponsor in a local documentary being
produced about Malik Willingham and his basketball journey
as well as plans to partner with both brothers on infuencer
campaigns through their local social media.
Te NIL agreement with these players has been a great starting
point for connecting with the athletes directly and the Mankato
location is already making plans to implement more partnership
opportunities with the MNSU Mankato athletes in the future. S
Basketball stars Malik and Kyreese Willingham standing with Mankato BWW® staff at their meet and greet.®
he Children’s Home Society of South
Dakota (CHS) has received a grant of
$1,400 from the Bufalo Wild WingsTM
Foundation. Te grant is intended to support
the renovation of the new CHS Black Hills
campus. Matt Benne, CHS board member and
Owner of the Rapid City Bufalo Wild Wings®
Restaurant, presented the grant.
“Being on the board of CHS has given
me a better understanding of the true
commitment this organization has for trying
to better the lives of the individuals and
families it serves,” said Benne. “Tis dona-
tion, and donations like this, will bring the new CHS Black
Hills campus one step closer to completion
and allow the wonderful work being done by
CHS to positively afect even more families.
I would like to thank the amazing team
members and guests at Bufalo Wild Wings
who worked hard and donated to our Team
Up For Kids event to make it such a big
success!”
Te grant from the Bufalo Wild Wings
Foundation is expected to help CHS in
completing the renovation of the Black Hills
campus. CHS is a non-proft organization
committed to bettering the lives of indi-
viduals and families in South Dakota. S
BWW® Franchisee Connects the
Foundation To the Children’s Home Society
BWW franchisee Matt Benne and
employees present a $1,400 check to
Children’s Home Society development
director Kara Flynn.
2024 Issue 2
|
THESCORE
We want to highlight your company’s achievements
(employee promotions, new hires, employee or restaurant
anniversaries and sales records). To submit information for
Recognitions, complete the online submission form at
www.myfbsonline.org/submissions, email
communications@myfbsonline.org or call 678-797-5161.
RECOGNITIONS
n Feb. 4, Bufalo Wild Wings® collaborated its famous saucy
wings with a local nonproft to host a successful community
event.
Taking place at the Westbury, New York, location, BWW®
franchise RSQ Foods donated chicken wings for and hosted
Camp Good Mourning’s! Fourth Annual Team Wing Eating
Challenge 4 Charity.
Teams of two went head-to-head against the clock to eat
the greatest number of wings. Including a rafe and lotto, the
event raised over $20,000 for a good cause.
Camp Good Mourning! is a local Long Island, New York,
nonproft that provides overnight, weekend bereavement
camp programs for children who are coping with the loss of a
parent/guardian and/or sibling.
“We have a great relationship with
Camp Good Mourning! and love the
support we give them,” Joes Espino,
Westbury Bufalo Wild Wings general
manager, said. “As long as I am here,
we are going to continue to donate
wings for them!” S
RSQ Foods Hosts Wing
Chow Down Benefting
Mourning Support Groups
A flyer used by a local radio station to
promote the event.
MEMBER NEWS
n March 5, Franchise Business
Service (FBS) Chairman Roz Mallet
was awarded a Silver Plate Award by the
International Foodservice Manufacturers
Association in the “Travel & Leisure”
category. IFMA’s Gold & Silver
Plate Awards pay tribute to the most
outstanding and innovative talents in up
to nine segments of foodservice opera-
tions. IFMA created the Gold & Silver
Plate Awards in 1954 to create a platform for manufacturers to
recognize outstanding and innovative operators in foodservice.
Each year, a distinguished jury of trade press editors and previous
award winners weighs the merits of hundreds of nominees before
selecting the executives who will receive the IFMA Silver Plate
Award. In March, this year’s IFMA Silver Plate Award winners
were introduced to the industry at IFMA’s COEX conference,
and recipients were then honored in May at IFMA’s annual
Gold & Silver Plate Awards Celebration. Congratulations to Roz
Mallet on this achievement and well representing FBS and the
Bufalo Wild Wings® franchisee community! S
THESCORE |
2024 Issue 2
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EVENT CALENDAR
FBS is excited to host members
May 20-23, 2025, for the
2025 FBS Annual Summit!
You won’t want to miss out on
the stellar opportunities for
business and relaxation at
next year’s Summit. We’ll be in
gorgeous Bonita Springs, Florida,
surrounded by stunning beaches
and crystal-clear waters for a week
of networking, fun activities and
serenity.
Hear from industry experts, corporate brand
leaders and our valued vendor partners, all at
the 2025 FBS Annual Summit. We look forward
to celebrating our association with you!
2025 FBS Annual Summit
May 20-23, 2025
Hyatt Regency Coconut Point Resort & Spa
Bonita Springs, Florida
2024 Issue 2
|
THESCORE
COMPANY
LEVEL
CONTACT
PHONE
Elevanta Health
Partner
Caroline McShane
memberservices@elevanta.com
678-797-5160
Green Dot Corp./rapid!
Partner
Steve McDonald
smcdonald@rapidpaycard.com
503-206-5144
Hall Financial Advisors
Partner
Kevin Knab
kknab@hallfa.com
866-865-4442
Lockton Afnity
Partner
Reid Robson
elevanta@locktonafnity.com
844-403-4947
Mize Restaurant Group, providing
Elevanta Payroll and Accounting Services
Partner
Stacy Higgins
shiggins@mizecpas.com
800-234-5573
PepsiCo
Diamond
Marc Wolfson
marc.wolfson@pepsico.com
904-588-5401
INFINITI HR
Emerald
Fernando Serrano
fernando.serrano@infnitihr.com
623-455-6234
Retail Tech Inc.
Emerald
Shannon Johnson
sjohnson@retailtechinc.com
952-224-4327
Sazerac
Emerald
Candida Banti
cbanti@sazerac.com
415-302-0202
McLane Foodservice Distribution
Sapphire
Lynn Modisette
lynn.modisette@mclanefs.com
972-364-2050
Ecolab
Sapphire
Paul Martin
paul.martin@ecolab.com
612-750-0759
Foster Poultry Farms
Sapphire
Tracey Spinelli
tracey.spinelli@fosterfarms.com
209-917-2962
Georges Inc.
Sapphire
Adam Grifs
adam.grifs@georgesinc.com
479-231-6998
Staford-Smith Inc.
Sapphire
Don Smith
dsmith@stafordsmith.com
517-749-0976
Budderfy
Pearl
Bill Lynch
bill.lynch@budderfy.com
203-538-7557
Federal Heath
Pearl
Greg Root
groot@federalheath.com
817-685-9075
Heineken
Pearl
Chuck Mathison
cmathison@heinekenusa.com
770-377-6959
Instant Financial
Pearl
Doug Denny
doug.denny@instant.co
689-777-8150
New Belgium Brewing
Pearl
Kari Gladney
kgladney@newbelgium.com
419-280-6015
Sierra Nevada Brewing Co.
Pearl
Nick Bunce
nick@sierranevada.com
520-405-1727
Te Wasserstrom Co.
Pearl
Matt Brown
mattbrown@wasserstrom.com
614-737-8314
UPshow
Pearl
Scott Axonovitz
scott@upshow.tv
419-261-1802
Alliance HCM
Assoc. Mbr.
Jennifer Gordon
jgordon@alliancehcm.com
214-418-7351
American Beverage Market
Assoc. Mbr.
Beth Borkosky
bborkosky@abmcocktails.com
601-383-8338
Anheuser-Busch
Assoc. Mbr.
William Poole
william.poolejr@anheuser-busch.com
919-815-3927
Ascentium Capital
Assoc. Mbr.
Jesse Kells
jessekells@ascentiumcapital.com
281-883-5064
Audio Visual Design & Install
Assoc. Mbr.
Jason Abbott
jrabbott@avdiusa.com
260-615-8995
Bixolon
Assoc. Mbr.
Ann Klein
aklein@bixolonusa.com
858-355-9593
Boston Beer Co.
Assoc. Mbr.
Gary Fragle
gary.fragle@bostonbeer.com
770-402-9850
Brew Dog
Assoc. Mbr.
Jef Diem
jef.diem@brewdog.com
317-506-9232
Brown Foreman Corp.
Assoc. Mbr.
Dennis Greenwood
dennis_greenwood@b-f.com
678-602-5996
C&T Design and Equipment
Assoc. Mbr.
James Bales
jbales@c-tdesign.com
317-654-3721
CloudKitchens
Assoc. Mbr.
Asheel Parikh
aheel.parikh@cloudkitchens.com
714-390-2116
Craft Standard Enterprises
Assoc. Mbr.
Michael Vacek
mvacek@craftstandard.com
515-505-5650
Daltile
Assoc. Mbr.
Terrie Miller
terrie.miller@daltile.com
216-409-3153
DRAS Cases
Assoc. Mbr.
Josh Flattum
josh@drascases.com
507-402-4812
First Horizon Restaurant Finance
Assoc. Mbr.
Tomas Hung
thung@frsthorizon.com
310-490-8534
First In Services
Assoc. Mbr.
Jon McKee
jm@thefrstinservices.com
470-443-8859
Founders Brewing Co.
Assoc. Mbr.
Brendan Romero
romerob@foundersbrewing.com
202-486-6455
Global Payments
Assoc. Mbr.
Marene Harof
marene.harof@globalpay.com
678-642-8311
ITW Food Equipment Group
Assoc. Mbr.
Matthew Alexander
matthew.alexander@itwfeg.com
937-681-2718
Lagunitas Brewing
Assoc. Mbr.
Tommy Hunter
tommy.hunter@lagunitas.com
847-363-0639
LeVecke
Assoc. Mbr.
Eric Lake
elake@levecke.net
972-839-7179
LG Electronics
Assoc. Mbr.
David Boerlin
david.boerlin@lge.com
760-415-7797
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