THE
T H E M A G A Z I N E O F F R A N C H I S E B U S I N E S S S E R V I C E S | 2026 ISSUE 2
2026 FBS Annual Summit
2026 FBS Annual Summit
PAGE 16
The FBS Community
Hits the Strip for the
TABLE OF CONTENTS
2026 Issue 2
FBS Board of Directors
Franchise Business Services publishes The SCORE. Any
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Copyright© 2026
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ON THE COVER
From insightful speakers to meaningful conversations,
the 2026 FBS Annual Summit brought the franchise
community together in Las Vegas. Discover the highlights,
takeaways and memorable moments from this year’s
event on page 16.
COLUMNS
2
From the Chair
DEPARTMENTS
4
FBS Member News
5
Recognitions
6
Congressional Spotlight: Jimmy
Patronis
8
One Topic: 10 Facts
9
History Behind the Industry
12
Look, Listen, Read
www.myfbsonline.org
FEATURES
10
Strengthening Communities Through Nonprofit Partnerships
Contributed by the Buffalo Wild Wings™ Foundation
16
The FBS Community Hits the Strip for the 2026 FBS Annual Summit
by Rachel Lockhart, FBS editor-in-chief
22
The NIL Doctor Shows Franchisees How to Win With Name, Image, Likeness
at the 2026 FBS Annual Summit
by Kylie Rowe, FBS communications editor
24
The Future of Google Search With Lisa Landsman
by Kylie Rowe, FBS communications editor
26
The Lasting Impact of Exceptional Customer Service
by Kylie Rowe, FBS communications editor
28
Increasing Productivity Without Sacrificing the Guest Experience
by Kylie Rowe, FBS communications editor
30
Leadership Starts With the Example You Set
by Kylie Rowe, FBS communications editor
32
The Multiplier Effect of EX: How Internal Investments Drive Results
by Annette Franz, CX Journey Inc.
34
What Happens When Search Engines Stop Sending You Customers?
by Jim Carroll, J.A. Carroll Consulting
36
From Gold Miner to Fortune Global 500: Why Disney Principles Work Everywhere
by Danny Snow, Snow & Associates Co.
38
Communication is the Lifeblood of Your Business — Don’t Mess It Up
by Shep Hyken, Shepard Presentations
FBS Editorial Board
Rachel Lockhart
Editor-in-Chief
rachell@myfbsonline.org
Kylie Rowe
Communications Editor
kylier@myfbsonline.org
Advertising Sales
FBS Advertising Team
advertising@myfbsonline.org
678-797-5160
Design and Layout
Kristen Thomas
KT Graphic Design
kthomas@kt-graphicdesign.com
Headquarters
1701 Barrett Lakes Blvd. NW
Suite 180
Kennesaw, GA 30144
Phone: 678-797-5160
Fax: 678-797-5170
Roz Mallet
Chair
Jenny Beaudoin
Vice Chair
Bobby Pancake
Secretary/Treasurer
Wray Hutchinson
Chairman Emeritus
Brian Carmody
Director
Steve Grube
Director
Mark Jones
Director
Jack Litman
Director
Martti Matheson
Director
Chris Olexa
Director
Larry Podlogar
Director
Christy Williams
Executive Director
ADVERTORIALS
15
Meet Stafford-Smith
Contributed by Stafford-Smith
DIRECTORIES
7
Associate Member Listing
40
Advertisers Guide and Editorial
Calendar
2026 Issue 2
|
THESCORE
Letter From the Chair
hank you to everyone who
participated in the 2026 Franchise
Business Services (FBS) Annual
Summit at the Paris Hotel in Las Vegas!
The days that we spent together were
full of collaboration and education that
strengthened our franchisee community.
The annual summit featured
meetings with the FBS Board of
Directors, a vendor trade show, town
hall discussions and so much more. I am
so glad we were able to spend that time
networking and enjoying each other’s
company.
Presentations like Dr. Wendy Ellis
Jones’ Name, Image and Likeness and
Lisa Landsman’s The Future of Search
provided insight on new and realistic
ways to promote Buffalo Wild Wings®
within our communities.
An expert panel discussed the
current legislative advocacy priorities
which were followed by an extensive
dive into labor law developments and
other issues that affect the franchisee
community. I am very proud of the
focus on education at this year’s Summit
where attendees actively listened and
participated in all of the sessions that
were offered. From learning about
emerging trends to networking with
new vendors, it was very evident that we
were all aligned in wanting to learn more
about what is going to help us grow our
businesses.
This year’s Summit gave franchisees
an idea of what to expect in the latter
half of 2026, not only as far as industry
trends and educational tools but also in
respect to a new drive for collaboration
within our organization.
The series of franchisee roundtable
discussions provided an excellent and
organized way to exchange ideas in a
very interactive format. We were able
to discuss customer feedback systems,
remodels, performance measurement
tools and more.
Closing out the Summit on a high
note, Casino Night made its triumphant
return, once again proving why it
remains one of the most anticipated
events. Casino Night provided a
comfortable, fun and interactive time
to foster new relationships with fellow
franchisees and nurture the relationships
that have been around for ages.
This issue of SCORE gives us the
opportunity to revisit the wonderful
memories we made at the Summit and
serves as easily accessible reminders of the
thought-provoking presentations given
in April.
I hope you will find this issue
of SCORE to be another useful,
educational tool that you can keep in
your back pocket as we continue to
collaborate to grow our businesses. The
main purpose of this issue is to keep
the impact of the 2026 Summit and the
lessons we learned at the forefront of our
challenging year for FBS as we continue
to build connections, foster collaboration
and share best practices with the
intention of promoting success for us
all. The FBS Board will also continue to
communicate with our franchisor in our
efforts to improve the franchise system...
and our profitability.
Sincerely,
Roz Mallet
Roz Mallet
FBS Chair
I am very proud of the
focus on education
at this year’s Summit
where attendees actively
listened and participated
in all of the sessions that
were offered.
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JAMYRA KING
(770) 325-6648
jamyra.king@alliant.com
2026 Issue 2
|
THESCORE
MEMBER NEWS
he 2026 NBA Championship that rallied the nation drew
the attention of celebrities and internet personalities cheering
on the New York Knicks as they claimed the championship
trophy.
In Staten Island, "The Rizzler," an 8-year-old viral TikTok
creator, brought the crowd at a Munson Restaurant Group
Buffalo Wild Wings® to an all-time high capacity. According
to the Munson Restaurant Group, it was a packed house and
a night full of emotion and energy. Fans filled the restaurant
throughout the game, creating an atmosphere that reflected
the excitement surrounding the Knicks' championship run and
showcased Buffalo Wild Wings as the perfect destination to
watch the biggest moments in sports.
The high energy and special appearances were not confined
to Staten Island. In Princeton, New Jersey, Jay, the creator and
host of the Scarlet Sports Talk channel on TikTok, stopped in to
watch the Knicks bring it home.
The Munson Restaurant Group saw packed houses and
celebrations all throughout the East Coast. Locations in
Connecticut, New Jersey, Staten Island and, of course, New
York were filled to the brim with excited fans. At the Milford,
Connecticut, location in particular, guests chanted, while guests
at the Danbury location jumped up and down with joy after the
four-point win.
The championship celebration highlighted the unmatched
game-day atmosphere Buffalo Wild Wings restaurants continue
to provide, bringing fans together to celebrate unforgettable
moments with great food, drinks and fellow sports enthusiasts. S
Knicks in Five With The Munson Restaurant Group
Internet Sensation Christian Joseph, known as “The Rizzler”, spent
the 2026 NBA Championship game at the Staten Island Buffalo Wild
Wings location.
or the third consecutive year, the Buffalo Wild Wings®
(BWW) team from Brick, New Jersey, had the opportunity
to participate in the Common Ground Grief Benefit Event held
at Martell's Tiki Bar in Point Pleasant, New Jersey. The annual
event supports Common Ground Grief Center, an organization
dedicated to helping children, teens and young adults navigate
the loss of a parent, sibling, friend or other loved one through
grief support programs and counseling.
This year's event welcomed approximately 1,300 attendees,
making it the largest gathering to date. Guests enjoyed an
impressive spread of seafood and other specialties provided by
Martell's Tiki Bar and Lobster Shanty, while the Buffalo Wild
Wings team served crowd favorites and connected with members
of the local community throughout the evening.
The event provided an opportunity for the BWW® team to
reconnect with many familiar faces. Regular guests, attendees
from previous years and the staff at Martell's were excited to see
the team return, offering compliments on both the food and the
continued commitment to supporting the event. Those returning
connections reflect the lasting relationships that can be built when
franchisees remain engaged in their communities year after year.
Community events like the Common Ground Grief Benefit
allow franchisees to support meaningful causes while strengthening
awareness of their restaurants in the local market. Participating
alongside other businesses and organizations demonstrates a
commitment to giving back while creating opportunities to build
relationships with both new and returning guests.
The continued success of the event highlights the positive
impact that community partnerships can have for everyone
involved. By supporting organizations like Common Ground
Grief Center and participating in events that bring people together,
Buffalo Wild Wings franchisees are helping make a difference
beyond the walls of their restaurants while reinforcing the brand's
commitment to serving the communities they call home. S
Common Grounds Grief Benefit in Point Pleasant, New Jersey
The Buffalo Wild Wings table at the Common Grounds Grief event.
THESCORE |
2026 Issue 2
RECOGNITIONS
Football & Wings: The
Phil Simms North South
Football Classic Game
Giants Quarterback Phil Simms
pictured with a BWW team
member!
Buffalo Wild Wings logo featured
on the scoreboard during the
classic North vs. South game.
Serving Those Who Served
uffalo Wild Wings® and High 5 Hospitality
were honored to partner with the United
Service Organizations (USO) to support the fami-
lies of the six fallen service members who recently
arrived at Dover Air Force Base in Delaware.
During the Dignified Transfer ceremonies, the
team at Buffalo Wild Wings #3281 in Dover had
the privilege of providing meals to the families as
they gathered to honor their loved ones.
Supporting the military community during moments of
both celebration and sacrifice is a responsibility the team does
not take lightly. Being asked to participate in such a meaningful
occasion reflects the strong relationship High 5 Hospitality and
Buffalo Wild Wings have built within their local community
and with organizations dedicated to serving military families.
The team was deeply humbled by the opportunity to
provide comfort through a simple meal during an incredibly
difficult time. While no gesture can ease the loss experienced
by these families, serving them with care and compassion was
a meaningful way to show gratitude for the sacrifices made by
America's service members and their loved ones.
Community partnerships like these demonstrate the impact
franchisees can have beyond the walls of their restaurants. Buffalo
Wild Wings and High 5 Hospitality are especially proud to stand
alongside the USO and other community partners in support of
the military community and remain committed to serving those
who serve our country whenever the opportunity arises. S
Strengthening Our Community
Through Supporting Public Safety
uffalo Wild Wings® and High 5 Hospitality were proud
to present a $500 donation to the Mill Creek Fire Co.in
Marshallton, Delaware, through the Team Up for Kids campaign
in partnership with Buffalo Wild Wings and the Inspire Brands
Foundation.
While many recognize the department for responding to
emergencies throughout the community, the firefighters also
dedicate countless hours to educating local youth, promoting fire
safety in schools and serving as positive role models for the next
generation. Their commitment extends far beyond the fire station,
making a lasting impact on the families they serve every day.
Supporting organizations like the Mill Creek Fire Co.
reflects Buffalo Wild Wings’ commitment to strengthening the
communities it calls home. Through initiatives like Team Up
for Kids, franchisees have the opportunity to recognize local
organizations that make a meaningful difference and give back
to those who work tirelessly to keep their communities safe. S
he team at Buffalo Wild Wings® West Windsor had the
opportunity to serve guests at the annual Phil Simms North
South Football Classic held at The College of New Jersey
(TCNJ) in Ewing, New Jersey. The event showcases many of the
state's top high school senior football players, who are selected
by coaches from across New Jersey to compete in the prestigious
all-star game.
Buffalo Wild Wings was honored to be invited as the
event's only food vendor, giving the restaurant outstanding
visibility throughout the day. The team received prominent
signage throughout the stadium, along with multiple public
address announcements recognizing the restaurant and directing
attendees to its West Windsor location. Before the North South
Football Classic kicked off, fans also enjoyed a girls flag football
game, making it a full day of competition and community
celebration.
The exciting atmosphere carried throughout the event as
fans filled the stands with chants and cheers while watching
some of New Jersey's most talented student-athletes compete.
The Buffalo Wild Wings team received numerous compliments
from attendees, coaches and event organizers for both the food
and service they provided.
One of the day's highlights came when legendary former
New York Giants quarterback Phil Simms, for whom the event
is named, personally stopped by to thank the Buffalo Wild
Wings team for supporting the event and expressed his apprecia-
tion for their participation.
Community events like the Phil Simms North South
Football Classic provide franchisees with valuable opportunities
to connect with local residents while supporting student-athletes
and community traditions. By participating in events that
bring people together, Buffalo Wild Wings franchisees continue
strengthening their presence in their local communities while
creating memorable experiences for guests both inside and
outside their restaurants. S
We want to highlight your company’s achievements (employee
promotions, new hires, employee or restaurant anniversaries and
sales records). To submit information for Recognitions, complete
the online submission form at www.myfbsonline.org/submissions,
email communications@myfbsonline.org or call 678-797-5161.
2026 Issue 2
|
THESCORE
What skills or perspectives
from your background do you
apply as a public official?
A
I have spent my entire life in the
restaurant business, and I tell my staff
all the time that you have to take care of
the customer. If you can’t take care of the
customer, then I will find someone else who
can. I always say that I am a workhorse, not
a show horse, and so we take our constituent
services very seriously. I even have a director
of constituent services in Washington, which
is normally a job that is on the district level.
What do you see as the current biggest threat to
small-business owners?
A
Right now, one of the biggest threats to small-business
owners is China’s unfair trade practices. It can make it
harder for American businesses to compete on price and stay
profitable. I think the workforce is also an issue when it comes to
hiring. A lot of time and energy has gone into these big four year
universities, and I’m a big fan of making college more accessible
and affordable so that people can complete one- or two-year
programs and enter the workforce with a career ahead of them.
In what ways are you seeking feedback from
small businesses in your state/district and using
that information in Washington, D.C.?
A
I make it a priority to stay in regular contact with small-
business owners through meetings, outreach and conver-
sations in the district. As a member of the Small Business
Committee, I consistently hear that businesses want simpler rules
and fewer unnecessary barriers so they can grow and succeed.
That’s why I supported the Working Families Tax Cuts, which was
a big win for small businesses and workers, including no tax on
tips and no tax on overtime. I always say, reach out anytime on X
at @JimmyPatronis or Instagram at @JPatronis, or stop by one of
my offices in Northwest Florida or Washington, D.C. to grab a
coffee with my staff and share your concerns.
What challenges have you helped
small businesses in your district
overcome?
A
My focus has been cutting red tape and
making it easier for small businesses to
grow and succeed. That’s why I support efforts
like the “Dump Red Tape Act”, which cuts
unnecessary rules that slow job creators down.
We need less government burden and more
freedom for entrepreneurs to build, hire and
grow. And the working families tax cut we also
cut taxes on tips and we cut taxes on a good
chunk of people collecting Social Security and those are just more
resources that people will have in the economy to go purchase
goods and be a part of commerce to generate the economy.
What seat do you believe franchisees have at the
table and what do you do to support them?
A
Franchise owners are entrepreneurs, job creators, and
community leaders, and they deserve a real seat at the table.
The Working Families Tax Cuts, which delivered real wins for
workers and small-business owners, like no tax on tips and no tax
on overtime. It’s about rewarding hard work, letting people keep
more of what they earn, and giving franchisees the freedom to
grow, hire, and succeed in their communities. At the end of the
day, the people of Northwest Florida know best how to spend
their money, not Washington, D.C.
What message do you have for small-business
owners struggling with supply chain issues, infla-
tion, staffing and other prevalent issues of today’s day
and age?
A
I believe you always have to shop the market and be aggres-
sive. In regards to my own personal finances I am constantly
looking for new deals. I’m constantly looking for opportunities and
to get the best price. I also believe in keeping close relationships so
when it comes to the restaurant business it’s a people business and
that’s how I see 95% of other businesses so work hard, look for
deals and be as friendly as possible and things will work out. S
Spotlight on the 119th Congress:
Jimmy Patronis
THESCORE |
2026 Issue 2
COMPANY
LEVEL
CONTACT
PHONE
Alliant
Partner
Robb Hubard
robbh@elevanta.com
678-797-5160
Aprio, formerly Mize CPAs
Partner
Stacy Randel
stacy.randel@aprio.com
800-234-5573
Elevanta Health
Partner
Ben Bittner
memberservices@elevanta.com
678-797-5160
Green Dot Corp./rapid!
Partner
Steve McDonald
smcdonald@rapidpaycard.com
503-206-5144
Hall Financial Advisors
Partner
Kevin Knab
kknab@hallfa.com
866-865-4442
PepsiCo Foodservice
Diamond
Marc Wolfson
marc.wolfson@pepsico.com
904-588-5401
Ecolab
Sapphire
Paul Martin
paul.martin@ecolab.com
601-383-8338
Stafford-Smith Inc.
Sapphire
Don Smith
dsmith@staffordsmith.com
214-770-7577
Budderfly
Pearl
Chris Allen
chris.allen@budderfly.com
361-765-8881
Checkmate
Pearl
Dime Hollingsworth
Dime@itsacheckmate.com
636-209-7511
EverPass Media
Pearl
Matthew Murlas
mmurlas@everpass.com
888-726-1391
NCR Corp.
Pearl
Marianna Narinyants
marianna.narinyants@ncrvoyix.com
770-299-6676
AGI
Assoc. Mbr.
Allyson Mayfield
amayfield@agi.net
615-973-2178
Alliance HCM
Assoc. Mbr.
Jennifer Gordon
jgordon@alliancehcm.com
281-418-7351
American Beverage Marketers
Assoc. Mbr.
Beth Borkosky
bborkosky@abmcocktails.com
601-383-8338
Audio Visual Design Install (AVDI)
Assoc. Mbr.
Sean McGoff
paperwork@avdiusa.com
260-797-3707
Anheuser-Busch
Assoc. Mbr.
William Poole
william.poolejr@anheuser-busch.com
919-815-3927
Bixolon
Assoc. Mbr.
Ann Klein
aklein@bixolonusa.com
651-270-0700
Boston Beer Co.
Assoc. Mbr.
Gary Fragle
gary.fragle@bostonbeer.com
770-402-9850
Cavendish Farms
Assoc. Mbr.
Kevin Ledford
ledford.kevin@cavendishfarms.com
770-855-7309
Comcast
Assoc. Mbr.
Nathan Woodard
Nathan_woodard@comcast.com
925-586-7897
C&T Design and Equipment
Assoc. Mbr.
James Bales
jbales@c-tdesign.com
317-654-3721
Design Team Sign Co.
Assoc. Mbr.
David Ray
dray@designteam.net
731-925-4448
Diageo Beer Co.
Assoc. Mbr.
Allen Roosa
allen.roosa@diageo.com
407-739-0140
DRAS Cases
Assoc. Mbr.
Josh Flattum
josh@drascases.com
507-402-4812
Gabbit
Assoc. Mbr.
Tanya Goughenour
tanyag@gabbit.com
636-537-9697
Global Payments
Assoc. Mbr.
Phillip Durrance
phillip.durrance@globalpay.com
706-325-8428
Harri
Assoc. Mbr.
Kyle Von Iderstein
Kylie.voniderstein@harri.com
781-706-8381
Heineken USA
Assoc. Mbr.
Chuck Mathison
cmathison@heinekenusa.com
770-377-6959
Henny Penny
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Josh Frank
jfrank@hennypenny.com
937-564-8597
Instant Financial
Assoc. Mbr.
Christian Baran
christian.baran@instant.co
678-708-6671
KineticoPRO
Assoc. Mbr.
Jake Strasser
Jstrasser@kinetico.com
678-952-9070
Laguintas
Assoc. Mbr.
Brittany Benewicz
Brittany.benewicz@lagunitas.com
410-980-0016
LG Electronics
Assoc. Mbr.
David Boerlin
david.boerlin@lge.com
760-415-7797
Magnesol
Assoc. Mbr.
Kevin Ryan
Kryan@dallasgrp.com
908-627-3449
Mahoney Environmental Services
Assoc. Mbr.
Cameron Calhoun
cameronc@mahoneyes.com
910-465-6636
McLane Foodservice Inc.
Assoc. Mbr.
Neill Flood
neill.flood@mclanefs.com
817-403-5283
Molson Coors
Assoc. Mbr.
Stephanie Mitchell
stephanie.mitchell@molsoncoors.com
816-289-1786
New Belgium Brewing/Bell’s Brewery
Assoc. Mbr.
Kari Gladney
kgladney@newbelgium.com
419-280-6015
One More Time
Assoc. Mbr.
Alex Alvarez
aalvarez@onemoretimeinc.com
323-839-8541
Paycor Inc.
Assoc. Mbr.
Andrew Cole
Acole@paycor.com
513-640-1905
Plymold
Assoc. Mbr.
Judy Ryan
jryan@plymold.com
507-789-8337
Proliant
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Adam Clayton
aclayton@proliant.com
678-414-3894
Red Bull
Assoc. Mbr.
Erin Lemke
erin.lemke@redbull.com
612-321-6577
Restaurant365
Assoc. Mbr.
Lisa Rodkey
lrodkey@restaurant365.com
717-269-0192
SAVI IQ
Assoc. Mbr.
Julie Blake
jblake@saviiq.com
801-953-4257
Sazerac Co.
Assoc. Mbr.
Candida Banti
cbanti@sazerac.com
415-302-0202
SCI
Assoc. Mbr.
Ken Hibben
khibben@scicustom.com
815-483-2253
Shift
Assoc. Mbr.
Laura Lieder
llieder@shiftplatform.tv
517-449-0876
Sierra Nevada
Assoc. Mbr.
Kylena Parks
Kylena.parks@sierranevada.com
619-820-9485
Stateside/Surfside
Assoc. Mbr.
Nasser Alimusa
N.alimusa@statesidebrands.com
707-312-0779
The Middleby Corp.
Assoc. Mbr.
Jeff McFarland
jmcfarland@middleby.com
469-704-5319
TouchTunes
Assoc. Mbr.
Nikki Hendricks
nhendricks@touchtunes.com
847-840-0382
Tredsafe/Walmart/Galaxy
Assoc. Mbr.
Ted Travis
Ttravis@galaxycorp.com
949-510-0950
VST Productions, Inc.
Assoc. Mbr.
Caleb Purvis
Caleb.purvis@vstproductions.net
740-747-2220
Welbilt
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Jeremy Strege
jeremy.strege@welbilt.com
727-946-3363
White Claw
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Katie Kirkhoff
kkirkhoff@markanthony.com
317-753-7151
Wintrust Franchise Finance
Assoc. Mbr.
Sean M. Willison
swillison@wintrust.com
847-295-4272
Workstream Technologies Inc.
Assoc. Mbr.
Nick Walters
nick@workstream.is
732-429-9946
WyreStorm Technologies ProAV Corp.
Assoc. Mbr.
Jim Reinhardt
jim.reinhardt@wyrestorm.com
631-901-9709
Ziosk
Assoc. Mbr.
Shawn Gentry
shawn@ziosk.com
214-797-7747
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2026 Issue 2
|
THESCORE
One topic:
10 facts
1
Collaborations create immediate spikes in consumer interest;
McKinsey reports that well-executed brand collaborations
can drive double-digit sales lifts estimated between
10-30% during the promotion period.
2
Co-branded offerings strengthen cultural relevance;
partnerships tied to entertainment, nostalgia, or trending
moments help brands stay top-of-mind with fragmented
audiences.
3
LTO collaborations increase repeat visitation;
limited availability encourages customers to return before
the promotion ends, driving frequency rather than just one-time
purchases.
4
Co-branded products increase trial among new customers;
Nielsen finds that partnerships expose brands to
new buyer segments who may not have otherwise engaged.
5
Partnerships increase campaign efficiency by allowing
brands to split media spend while maintaining or
increasing overall reach.
6
Limited-time collaborations tap into “fear of missing
out” behavior; research shows scarcity messaging increases
perceived desirability and purchase intent.
7
LTO partnerships align with the “experience
economy”; consumers increasingly value experiences —
like exclusive product drops — over standard offerings.
8
Collaborations improve brand memorability;
research shows campaigns featuring multiple brands are more
likely to be remembered than single-brand ads.
9
Partnerships enhance perceived innovation; brands engaging
in collaborations are more likely to be viewed as
forward-thinking by consumers.
10
10
Limited-time collaborations increase conversion rates at
the point of purchase; IRI data indicates that urgency-
based promotions outperform standard product
launches in closing sales.
Sources: McKinsey & Company, Deloitte, Placer.ai, Nielsen, Journal of
Consumer Research, PwC, Kantar, Boston Consulting Group.
Why Brand Partnerships Are Essential to
Why Brand Partnerships Are Essential to
Modern Communication Strategies
Modern Communication Strategies
he introduction of name, image and likeness (NIL) rights has
transformed the marketing landscape for businesses across the
country, particularly those with strong ties to sports culture. Since
college athletes gained the ability to profit from their personal
brands, businesses have embraced new partnership opportunities
that connect them directly with local communities and passionate
fan bases. For Buffalo Wild Wings® (BWW) franchisees, whose
restaurants often serve as gathering places for sports fans, NIL
represents a natural extension of the brand's identity and a
powerful tool for driving engagement.
While NIL officially entered the national spotlight in 2021,
the concept of using recognizable personalities to promote
products has existed for decades. Athletes have long served as
ambassadors for major brands, appearing in television commer-
cials, print advertisements and national campaigns. Collaborating
with athletes such as Jason Kelce and Josh Allen reminds fans of
where they want to be on game day by associating their favorite
players, past and present, with the BWW® brand.
Nowadays, rather than relying solely on nationally recognized
professional athletes, franchisees can collaborate with hometown
college stars who have local, loyal followings within their markets.
These athletes often have deep connections to the fan bases,
making their endorsements especially meaningful to customers
who support both the team and the community.
The relationship between BWW and sports extends beyond
television screens mounted throughout its dining rooms. The
brand has built its reputation around providing an atmosphere
where fans gather to celebrate victories, debate rivalries and expe-
rience major sporting events together. NIL partnerships reinforce
that identity by bringing athletes directly into the customer
experience through appearances, social media promotions and
community events. For franchisees, local athlete partnerships can
generate excitement that extends beyond traditional advertising.
Authenticity remains one of the most important factors in
successful NIL marketing. Consumers are increasingly drawn to
partnerships that feel genuine rather than purely promotional.
NIL also allows franchisees to differentiate themselves within
competitive local markets. While national advertising campaigns
create broad awareness, localized partnerships can establish a
unique presence that competitors may struggle to replicate.
Working with athletes from nearby colleges or universities demon-
strates a commitment to supporting local talent while creating
promotional opportunities tailored to specific communities.
The timing of many NIL activations aligns naturally with
Buffalo Wild Wings' busiest periods. Football season, March
basketball tournaments and conference championships already
drive increased traffic to sports bars across the country. Pairing
those events with athlete appearances, autograph sessions or
exclusive promotions can amplify customer interest and encourage
repeat visits throughout the season.
Beyond driving sales, NIL partnerships contribute to
long-term brand loyalty by creating memorable experiences. Fans
may come for a chance to meet a favorite athlete, but they return
because of the atmosphere and community connection established
during those events. Experiences that combine food, sports and
local personalities create emotional associations that traditional
advertising often cannot achieve.
As NIL continues to evolve, it presents Buffalo Wild Wings
franchisees with an opportunity to strengthen their position as
local sports destinations while embracing a new era of partnership
marketing. By collaborating with athletes who reflect the passion
and energy of their communities, operators can create authentic
experiences that drive traffic, increase visibility and deepen
customer relationships. In a business built around bringing fans
together, NIL provides another way to celebrate the connection
between sports, community and great food. S
THESCORE |
2026 Issue 2
History Behind the Industry
History Behind the Industry
Seamless experiences
to keep your guests
coming back
Learn more at ncrvoyix.com
How Name, Image and Likeness
Is Creating New Opportunities for
Buffalo Wild Wings Franchisees
2026 Issue 2
|
THESCORE
10
Strengthening Communities
Through Nonprofit Partnerships
ach year, the Team Up for Kids (TUFK) Campaign
brings our system together around a shared purpose of
supporting the communities where we live and work. One
of the most meaningful outcomes of this campaign is the
opportunity to deepen and expand our nonprofit partner-
ships through franchisee nominations and engagement.
Following the campaign, franchisees nominate
organizations that are making a meaningful impact locally.
While it’s always encouraging to see continued support
for longtime partners, it’s equally exciting to witness the
growth of new relationships that extend our reach and
impact. This year reflects both of those strengths.
A great example is Grube Inc, which nominated a new
partner in 2026, 4RKids Foundation. This organization
focuses on creating sensory and sports programming for
children with developmental disabilities, helping ensure all
kids have access to inclusive, engaging experiences. New
partnerships like this allow us to reach communities and
needs that may have been underserved in the past, rein-
forcing the evolving impact of the TUFK Campaign.
At the same time, long-term relationships continue
to be a cornerstone of our success. World Wide Wings has
supported numerous Boys & Girls Clubs since the very
beginning of the program. Over time, that commitment
has grown beyond financial support into meaningful,
ongoing engagement. Their connection with organizations
like the Brownsburg Junior Football League demonstrates
how sustained involvement can strengthen community
programs and create a lasting impact. The involvement of
local Buffalo Wild Wings team members has been instru-
mental in helping these partnerships flourish and grow year
after year.
In addition to financial contributions, many franchi-
sees and leaders are personally invested in the organiza-
tions they support. Pinal and Sheila Sitaram are strong
examples, serving on the board of the Boys & Girls Club of
Southwest County while also supporting the organization
through TUFK contributions. This kind of leadership helps
deepen relationships and ensures our impact goes beyond
donations.
Whether through new partnerships or long-standing
relationships, one thing remains clear: meaningful impact
“We’re always looking for ways to support organi-
zations that are making a meaningful difference
locally. 4RKids Foundation stood out because of
the inclusive programs they provide for children
with developmental disabilities. Giving kids
opportunities to participate, connect, and thrive
through sports and sensory experiences.”
- Kara Fritz, Grube Inc.
“Being involved at the local level really brings
the mission to life. Whether we’re volunteering,
providing food, or just showing up, you can see
the impact right in front of you, and that’s what
makes it so meaningful.”
– Eric Perez, World Wide Wings.
THESCORE |
2026 Issue 2
11
often happens at the local level. Supporting smaller,
community-based organizations allows us to directly see the
difference our contributions make in the lives of young people.
These partnerships are strengthened not just by funding,
but by the passion and involvement of our franchisees and team
members across the system.
We are incredibly proud of the participation and support
shown during this year’s Team Up for Kids Campaign. The
continued growth of these partnerships reflects the shared
commitment across our system to give back and make a
difference.
If you are interested in getting more involved or would like
help connecting with organizations in your community, please
don’t hesitate to reach out. Together, we can continue to build
partnerships that create a lasting impact. S
Contributed by Buffalo Wild Wings Foundation
“Serving on the board has given me a deeper under-
standing of the needs within our community. When
you’re directly involved, you see just how much these
programs mean to kids and families. It reinforces why
this work and our support matters.”
– Sheila Sitaram
The Team Up for Kids Campaign supports kids in the
local franchisees’ community.
2026 Issue 2
|
THESCORE
12
l k
liste
r ad
ook, Listen, Read is a quarterly compilation of some of the most highly rated and reviewed apps, podcasts, books,
websites and other resources. FBS does not support or endorse the use of these tools, which merely serve as a guide to
exploring a new level of knowledge and productivity for your business.
The All-In Podcast features
Chamath Palihapitiya, Jason
Calacanis, David Sacks and David
Friedberg who are dedicated to providing
insider perspectives on business, tech,
politics and economics. They are known for
their in-depth and often heated debates on topics ranging from
cryptocurrency to geopolitical trends. The All-In Podcast is great
for staying up to date on business trends and providing insight
on beneficial business investments.
The Psychology of Money by
Morgan Housel argues that financial
success is less about IQ and more
about behavior, using 19 short stories to explore
how personal history, emotions and biases
shape financial decisions. Key themes include
the importance of soft skills like patience and
self-control, the power of long-term
compounding, and the idea that controlling your time is the
ultimate dividend of wealth.
THESCORE |
2026 Issue 2
13
Zero to One by Peter Thiel
and Blake Masters argues that
true progress comes from
creating new things rather than just
copying existing ones. This book encourages
readers to build unique, monopolistic
businesses that solve problems in new ways
rather than joining an already very populated
market. Within this endeavor, Theil and
Masters challenge conventional wisdom and
emphasize the importance of building a
strong team.
The Audible app is a leading platform for
listening to audiobooks, podcasts and
exclusive originals, owned by Amazon. It
offers a subscription model (Premium Plus) providing monthly
credits for any title, which are yours to keep forever. The app
features offline listening, narration speed adjustment, and a sleep
timer. This is an amazing resource for dedicated podcast and
audiobook listeners.
Ray Dalio’s Principles outlines
the life and work philosophies he
developed while leading
Bridgewater Associates, one of the world’s
most successful hedge funds. This book
focuses on the “radical truth” and “radical
transparency” it takes to achieve success
through systemic, principle-based decision
making.
7 Powers: The Foundations
of Business Strategy by
Hamilton W. Helmer presents a
framework for achieving durable
competitive advantage, identifying seven
sources of “power” that allow a company
to earn persistent high returns: scale
economies, network economies, counter
positioning, switching costs, branding, cornered resource
and process power. The book argues that a business needs at least
one of these powers to avoid disruption, defining power as the
ability to maintain a benefit over competitors through a durable
barrier, using real-world examples to illustrate how to identify,
build and leverage these advantages.
Top-ranked business podcast,
My First Million, features
hosts Sam Parr and Shaan Puri
brainstorming new business ideas based
on trends and opportunities in the
market. This podcast is aimed at
entrepreneurs and builders; the show
features in-depth discussions, business breakdowns, and guest
interviews to help listeners identify potential million-dollar
opportunities.
Made in America is the
autobiography of Walmart founder Sam
Walton, co-written with John Huey,
detailing his journey from a single dime store to
the world’s largest retailer. This book shares his
business philosophy, and offers practical advice on
entrepreneurship, success and the American
dream. This inspiring story provides insights into
Walton’s life as a young businessman and uses his
life story to provide another generation with his
wisdom.
Invest Like the Best,
hosted by Patrick
O’Shaughnessy of Colossus,
features conversations with the world’s
top investors, founders and business
leaders. It explores their ideas, methods
and stories to help listeners better invest
their time and money, offering unique
stock market and boardroom insights.
10
The Hard Thing About Hard
Things by Ben Horowitz is a
book that offers candid advice for
entrepreneurs and leaders on the difficult,
often unglamorous, realities of running a
company, focusing on the “hard things” that
have no easy answers, like firing friends,
managing crises and building a resilient
culture, using personal anecdotes and rap
lyrics to illustrate lessons on leadership, decision-making, and
survival. It emphasizes that true preparation comes from
experience, not just books, and that courage is often more
important than intelligence in tough situations. S
2026 Issue 2
|
THESCORE
14
SINCE 1940
Your Approved BWW Kitchen
Equipment Supplier
• BWW specific inventory, in stock &
ready to ship
• Project Management tailored to meet
specific needs & expectations
• Job Site Installation — We own the
results
• Management & reporting of product
rollouts
• In-house fabrication design ability &
experience
• Reporting to measure established
KPIs
Meet Stafford-Smith
• Family Owned Since 1940
• Experienced & Dependable
• Industry Leading
• Nimble & Scalable
• Transparent & open communication
• Helping our partners to be successful
by supporting their goals & initiatives
www.staffordsmith.com | bww@staffordsmith.com | 405.772.1200 x 3450
2026 Issue 2
|
THESCORE
16
ranchisee leaders, industry partners and brand representatives
gathered in Las Vegas this spring for the 2026 Franchise
Business Services (FBS) Annual Summit, an event dedicated
to education, collaboration advocacy, and strengthening the
franchisee community. Held April 20–23, at the Paris Hotel, the
Summit provided attendees with valuable opportunities to engage
with industry experts, connect with peers and discuss the issues
shaping the future of their businesses.
The week began with meetings of the FBS Board of Directors,
setting the stage for several days of meaningful discussion and
strategic planning. The official conference program kicked off with
welcome remarks and service award presentations, recognizing
individuals whose dedication and leadership have helped strengthen
the organization.
Inspire Brands and Buffalo Wild Wings® leaders joined FBS
members in Vegas for this year’s event. Attendees heard important
updates regarding brand initiatives, operational priorities and
future opportunities during a brand update and an interactive
town hall discussion. These conversations provided franchisees with
direct access to company leadership and created an open forum for
questions, feedback and dialogue about the issues most important
to operators.
The Summit also featured a vibrant trade show, bringing together
a wide range of vendor partners and service providers. The opening
reception offered attendees the chance to network, explore innovative
products and services and strengthen relationships with business
partners who play a critical role in supporting franchise success.
Education remained a central focus throughout the event.
During Wednesday’s general sessions, attendees participated
in presentations covering emerging trends, technology and the
evolving business landscape. One featured session explored the
future of search and digital discovery, helping franchisees better
understand how technology continues to influence consumer
behavior and marketing strategies.
One of the most engaging components of the Summit was
the series of franchisee roundtable discussions. Organized in a
fast-paced, interactive format, these sessions encour-
aged participants to exchange ideas, share best practices
and discuss challenges facing operators across multiple
areas of the business. Topics included construction and
remodels, technology solutions, labor law develop-
ments, performance measurement tools, franchisee
representation and customer feedback systems. The collaborative
format fostered candid conversations and practical takeaways that
attendees could bring back to their own businesses.
Advocacy and legislative issues were also front and center.
An expert panel discussed current advocacy priorities and the
importance of franchisee engagement in protecting and advancing
the interests of the franchise community. Additional presentations
examined labor law developments and other regulatory issues that
continue to impact business owners across the country.
The Summit concluded with several thought-provoking
presentations, including a session focused on Name, Image and
Likeness (NIL) opportunities and a keynote address. These sessions
reinforced the event’s commitment to providing franchisees with
both practical business insights and long-term strategic perspectives.
Beyond the educational programming, attendees enjoyed
numerous networking opportunities throughout the week,
including receptions, meals, trade show activities and the
always-popular Casino Night. The evening event offered a fun
and relaxed environment for members and partners to strengthen
relationships while celebrating another successful Summit.
As the 2026 FBS Annual Summit came to a close, attendees
departed with new ideas, stronger connections and a renewed
commitment to supporting one another and advancing the interests
of franchisees nationwide. The event once again demonstrated the
value of bringing together franchisee leaders, vendors and industry
experts to share knowledge, tackle challenges and build a stronger
future for the franchise community.
THE FBS COMMUNITY HITS THE STRIP FOR THE
2026 FBS Annual Summit
2026 FBS Annual Summit
THESCORE |
2026 Issue 2
17
2026 FBS Annual Summit attendees stop at the
registration desk to pick up their name badges.
FBS Summit attendees gear up and get ready for what
promises to be another successful event!
FBS Summit attendees gather for the opening
general session to kick off the Summit.
FBS Chair, Roz Mallet, kicks off the
2026 FBS Annual Summit with her
Chair Address.
FBS Chair, Roz Mallet, and FBS Vice Chair, Jenny
Beaudoin, present the 2026 Annual Service
Awards to FBS members celebrating milestones
in 2026.
FBS Summit attendees listen to Roz Mallet’s Chair
Address.
General session attendees listen carefully to
the presenters at the FBS Annual Summit.
Franchisees and vendor
partners network during a
break in the general session.
Buffalo Wild Wings Brand President,
Tristan Meline, presents a brand update.
Attendees listen to
the BWW brand update
provided by Tristan Meline
and Megan Voth.
From left to right: Megan Voth,
Ashley Coneff and Tristan
Meline take the stage to answer
attendee’s questions during
the Inspire Brands Town
Hall.
DAY1
2026 Issue 2
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18
Attendees enjoy a beverage during
the sponsored beer break.
FBS Summit attendees network under the entrance unit
for the 2026 FBS Annual Summit at the Paris Resort in
Las Vegas.
Franchisees visit the Design Team
Sign Co.’s booth during the Opening
Reception in the Trade Show.
FBS members enjoy their time in the Opening
Reception in the Trade Show and visit our valued
vendor partners.
Representatives from SAVI network
with franchisees during the Opening
Reception in the Trade Show.
Representatives with Henny Penny network with FBS
Board Member, Bobby Pancake, during the Opening
Reception in the Trade Show.
Annual Summit attendees start
the second day of the Summit by
listening in on a town hall by the
FBS Board of Directors.
FBS members ask questions during the FBS Town
Hall.
DAY2
FBS Summit attendees participate in
roundtables during day two of the Annual
Summit.
THESCORE |
2026 Issue 2
19
FBS Chair, Roz Mallet, leads a roundtable
on construction and remodels.
Megan Voth leads a roundtable on metiRi.
Attendees enjoy a break before general session
resumes during the Annual Summit.
Attendees listen carefully and gain
insights and actionable takeaways from
this year’s speakers.
Ashley Coneff, head of
government affairs and
impact at Inspire Brands
takes the stage to provide
a legislative update.
From left to right: Jean Lanfear, Jenny Beaudoin
and Stu Litman join Ashely Coneff to the stage to
provide insight on legislative affairs.
Lisa Landsman takes
the stage to provide
a presentation on the
Future of Search.
Labor Law attorney, Douglass H.
Duerr, presents on the latest trends
and what to watch out for.
Dr. Wendy Ellis Jones provides an
educational presentation on NIL.
Keynote speaker, John Herman,
captivates the attendees with
his presentation.
John Herman discusses
his brand, BERO, which he
co-owns with Tom Holland.